--- title: 50 Women in AdTech - featuring IM's Rachael Morris description: Our Optimisation & Insight Director, Rachael Morris, has been recognised for her achievements as one of the 50 Women in Ad Tech. image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/DQONBgWW4AAnVI1.jpg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # 50 Women in AdTech - featuring IM's Rachael Morris [News](https://news.keplergrp.com/tag/news) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris) Apr 2, 2018 #### Our Optimisation & Insight Director, Rachael Morris, has been recognised for her achievements as one of the 50 Women in Ad Tech. ![AAEAAQAAAAAAAAmxAAAAJDEyMjExMDE5LWQ5MDYtNGY5Yi1hZGRjLWU5ZWIxNDhiOTg3ZA.jpg](https://news.keplergrp.com/hs-fs/hubfs/Premium%20Content/AAEAAQAAAAAAAAmxAAAAJDEyMjExMDE5LWQ5MDYtNGY5Yi1hZGRjLWU5ZWIxNDhiOTg3ZA.jpg?width=305&height=305&name=AAEAAQAAAAAAAAmxAAAAJDEyMjExMDE5LWQ5MDYtNGY5Yi1hZGRjLWU5ZWIxNDhiOTg3ZA.jpg) Rachael joined Infectious Media in 2010, straight from Cambridge University, where she achieved a Masters in Mathematics, with Merit. Rachael uses her strong mathematical background and her years of programmatic experience to analyse campaign performance across markets so that clients’ campaign strategy can be optimised for maximum performance. After several years of working directly with clients, Rachael became interested in the internal areas of the business. She shared her ambitions with her manager, who supported her in my move to the Head of Optimisation role which had become vacant late 2014. Over time Rachael took on the management of the Insight team, and as Infectious Media expanded further, she was promoted to Optimisation & Insight Director mid-2016. “The ‘50 Women in Ad Tech you should know’ list is one way to reinforce our commitment towards equality in the Ad Tech industry”, Azadeh Akbari, CEO at Lync Media and founder of the Ad Tech Inclusion Summit, exclusively tells ExchangeWire. “Each woman on this list has been nominated by their peers – this powerful collective highlights the significant contribution of women to the Ad Tech industry in 2017.”   > "It's great to see so many talented women shaping the future of ad tech, and I'm honoured to be listed as one of the top 50." Rachael Morris, Infectious Media.   **What advice would you give to someone thinking about entering into a career in digital?** I’d suggest starting in a more technical job, as this will give you invaluable skills which are currently in short supply within digital. The industry currently has a lack of candidates from a mathematical or analytical background – so considering these options when choosing a degree will hold you in good stead. I also think anyone entering into digital needs to be comfortable with change. It’s such a fast moving industry and no one day is the same as the next, which is something that I’ve found really exciting. ![DQONBgWW4AAnVI1.jpg](https://news.keplergrp.com/hs-fs/hubfs/Imported_Blog_Media/DQONBgWW4AAnVI1.jpg?width=632&height=316&name=DQONBgWW4AAnVI1.jpg)   SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2F50-women-in-ad-tech%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2F50-women-in-ad-tech%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2F50-women-in-ad-tech%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2F50-women-in-ad-tech%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=50%20Women%20in%20AdTech%20-%20featuring%20IM%27s%20Rachael%20Morris) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2F50-women-in-ad-tech%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2F50-women-in-ad-tech%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Kepler and Infectious Media Join Forces](https://news.keplergrp.com/hubfs/Blog_banner1535x522%20(4).jpg)](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) #### [Kepler and Infectious Media Join Forces](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [Read More](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [![To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) #### [To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Read More](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/DQONBgWW4AAnVI1.jpg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [News](https://news.keplergrp.com/tag/news) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris) Apr 2, 2018 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021