---
title: Programmatic Blog | Andrew Dunmall
description: Strategic insight from Infectious Media, the leading programmatic thinkers
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

- [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency)
- [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy)
- [Our Technology](https://www.infectiousmedia.com/our-technology)
- [Resources](https://info.infectiousmedia.com/resources)
- [Blog](https://blog.infectiousmedia.com)
- [About Us](https://www.infectiousmedia.com/about-us)
- [Careers](https://www.infectiousmedia.com/careers)
- [Contact Us](https://www.infectiousmedia.com/contact)

- Topics:
- [Strategy](https://blog.infectiousmedia.com/tag/strategy)
- [Analytics](https://blog.infectiousmedia.com/tag/analytics)
- [Technology](https://blog.infectiousmedia.com/tag/technology)
- [News](https://blog.infectiousmedia.com/tag/news)

# Blog

Strategic insight from the leading programmatic thinkers

Get monthly programmatic insights into your inbox

[![hourglass-time-hours-sand-39396](https://news.keplergrp.com/hubfs/hourglass-time-hours-sand-39396.jpeg)](https://news.keplergrp.com/creating-better-engagement-metrics-with-session-time)

[Analytics](https://news.keplergrp.com/tag/analytics)

#### [Creating better engagement metrics with session time](https://news.keplergrp.com/creating-better-engagement-metrics-with-session-time)

As part of our Insights Blog series, Andrew Dunmall, Senior Data Analyst at Infectious Media explains a clients journey to improve their ...

[Read More](https://news.keplergrp.com/creating-better-engagement-metrics-with-session-time)

By: [Andrew Dunmall](https://news.keplergrp.com/author/andrew-dunmall), on Apr 18, 2018

<https://news.keplergrp.com/author/andrew-dunmall/page/1>

[1](https://news.keplergrp.com/author/andrew-dunmall/page/1)

<https://news.keplergrp.com/author/andrew-dunmall/page/1>

  

### Categories

- [Analytics (20)](https://news.keplergrp.com/tag/analytics)
- [News (49)](https://news.keplergrp.com/tag/news)
- [Strategy (71)](https://news.keplergrp.com/tag/strategy)
- [Technology (17)](https://news.keplergrp.com/tag/technology)

### Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.

Get monthly programmatic insights into your inbox

[![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com)

[Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/)  
[Cookie policy](http://www.infectiousmedia.com/cookie-policy/)  
[Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/)

Copyright 2021