--- title: Programmatic Blog | Attila Jakab description: Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![cloud-2104829_640](https://news.keplergrp.com/hubfs/Imported_Blog_Media/cloud-2104829_640.jpg)](https://news.keplergrp.com/what-should-agencies-do-to-remain-relevant-at-a-time-of-eroding-brand-trust-and-increased-in-housing) [Strategy](https://news.keplergrp.com/tag/strategy) #### [What should agencies do to remain relevant at a time of eroding brand trust and increased in-housing?](https://news.keplergrp.com/what-should-agencies-do-to-remain-relevant-at-a-time-of-eroding-brand-trust-and-increased-in-housing) With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between ... [Read More](https://news.keplergrp.com/what-should-agencies-do-to-remain-relevant-at-a-time-of-eroding-brand-trust-and-increased-in-housing) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on May 30, 2018 [![measurement-krawiecka-3176115_1920](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176115_1920.jpg)](https://news.keplergrp.com/apac-marketers-need-to-get-measurement-right-first) [Strategy](https://news.keplergrp.com/tag/strategy) #### [APAC Marketers Need to Get Measurement Right First](https://news.keplergrp.com/apac-marketers-need-to-get-measurement-right-first) Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ... [Read More](https://news.keplergrp.com/apac-marketers-need-to-get-measurement-right-first) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 13, 2018 [![cube-2209364_1920-1-811825-edited](https://news.keplergrp.com/hubfs/Imported_Blog_Media/rubix.jpg)](https://news.keplergrp.com/savvy-advertisers-have-got-agencies-worrying) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Measurement-savvy Advertisers Have Got The Big Agencies Worrying](https://news.keplergrp.com/savvy-advertisers-have-got-agencies-worrying) How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ... [Read More](https://news.keplergrp.com/savvy-advertisers-have-got-agencies-worrying) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![nature-2592000_1920](https://news.keplergrp.com/hubfs/nature-2592000_1920.jpg)](https://news.keplergrp.com/the-programmatic-future-points-to-a-hybrid-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The Programmatic Future Points to a Hybrid Model](https://news.keplergrp.com/the-programmatic-future-points-to-a-hybrid-model) Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ... [Read More](https://news.keplergrp.com/the-programmatic-future-points-to-a-hybrid-model) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 3, 2018 [![technology-3216744_1920](https://news.keplergrp.com/hubfs/technology-3216744_1920.jpg)](https://news.keplergrp.com/brands-should-consider-a-hybrid-programmatic-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Brands Should Consider A Hybrid Model When Rethinking Their Programmatic Capabilities](https://news.keplergrp.com/brands-should-consider-a-hybrid-programmatic-model) Current events & changes in the industry are influencing the way brands work with their agencies, which have both parties rethinking the ... [Read More](https://news.keplergrp.com/brands-should-consider-a-hybrid-programmatic-model) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![railway-3141458_1920](https://news.keplergrp.com/hubfs/railway-3141458_1920.jpg)](https://news.keplergrp.com/full-programmatic-in-housing-is-the-wrong-answer-to-the-right-questions) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Full programmatic in-housing is the wrong answer to the right questions](https://news.keplergrp.com/full-programmatic-in-housing-is-the-wrong-answer-to-the-right-questions) Brands might be keen to bring programmatic buying in-house but the best solution lies in a hybrid approach. Attila Jakab explains why in ... [Read More](https://news.keplergrp.com/full-programmatic-in-housing-is-the-wrong-answer-to-the-right-questions) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![europelitup-e1427462133676](https://news.keplergrp.com/hubfs/europelitup-e1427462133676.jpg)](https://news.keplergrp.com/apac-should-look-to-europe-for-programmatic-solutions) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why APAC should look to Europe, not the US, for programmatic solutions](https://news.keplergrp.com/apac-should-look-to-europe-for-programmatic-solutions) Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ... [Read More](https://news.keplergrp.com/apac-should-look-to-europe-for-programmatic-solutions) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![render-1477041](https://news.keplergrp.com/hubfs/render-1477041.jpg)](https://news.keplergrp.com/advice-to-advertisers-on-in-housing) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Looking to in-house your programmatic strategy?](https://news.keplergrp.com/advice-to-advertisers-on-in-housing) Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy. [Read More](https://news.keplergrp.com/advice-to-advertisers-on-in-housing) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![massband-3023080_1920](https://news.keplergrp.com/hubfs/massband-3023080_1920.jpg)](https://news.keplergrp.com/an-embargo-on-programmatic-spells-disaster-for-trade) [Analytics](https://news.keplergrp.com/tag/analytics) #### [An embargo on programmatic spells disaster for trade ](https://news.keplergrp.com/an-embargo-on-programmatic-spells-disaster-for-trade) Rather than limiting programmatic spend through tight whitelisting, look at how measurement strategies are contributing to quality concerns [Read More](https://news.keplergrp.com/an-embargo-on-programmatic-spells-disaster-for-trade) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 3, 2018 [![1AWaTjuP.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/1AWaTjuP.jpg)](https://news.keplergrp.com/whitelisting-is-programmatics-protectionist-trade-policy) [Technology](https://news.keplergrp.com/tag/technology) #### [Whitelisting Is Programmatic's Protectionist Trade Policy](https://news.keplergrp.com/whitelisting-is-programmatics-protectionist-trade-policy) Infectious Media's Managing Director, Attila Jakab, speaks to MediaPost around the topic of ad fraud, brand safety and viewability. [Read More](https://news.keplergrp.com/whitelisting-is-programmatics-protectionist-trade-policy) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Mar 5, 2018 [1](https://news.keplergrp.com/author/attila-jakab/page/1) [2](https://news.keplergrp.com/author/attila-jakab/page/2)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021