---
title: Programmatic Blog | Carter Crouch
description: Strategic insight from Infectious Media, the leading programmatic thinkers
---

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# Blog

Strategic insight from the leading programmatic thinkers

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[![pexels-photo-630839](https://news.keplergrp.com/hubfs/pexels-photo-630839.jpeg)](https://news.keplergrp.com/measuring-cross-device-uplift-during-black-friday-2015)

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#### [Measuring cross-device uplift during Black Friday 2015](https://news.keplergrp.com/measuring-cross-device-uplift-during-black-friday-2015)

Black Friday is a key opportunity for many retail marketers. But the challenge of cross-device makes accurate measurement difficult

[Read More](https://news.keplergrp.com/measuring-cross-device-uplift-during-black-friday-2015)

By: [Carter Crouch](https://news.keplergrp.com/author/carter-crouch), on Apr 5, 2018

<https://news.keplergrp.com/author/carter-crouch/page/1>

[1](https://news.keplergrp.com/author/carter-crouch/page/1)

<https://news.keplergrp.com/author/carter-crouch/page/1>

  

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