---
title: Programmatic Blog | Chris Cox
description: Strategic insight from Infectious Media, the leading programmatic thinkers
---

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# Blog

Strategic insight from the leading programmatic thinkers

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[![conte-sufc3ad0001-copiaeng-1024x646](https://news.keplergrp.com/hubfs/conte-sufc3ad0001-copiaeng-1024x646.jpg)](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough)

[Analytics](https://news.keplergrp.com/tag/analytics)

#### [Marketers who get measurement wrong are not thinking big enough](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough)

Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ...

[Read More](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough)

By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on May 24, 2019

[![desk-dust-measurement-88733](https://news.keplergrp.com/hubfs/desk-dust-measurement-88733.jpg)](https://news.keplergrp.com/measurement-challenges-2019)

[Analytics](https://news.keplergrp.com/tag/analytics)

#### [Measurement challenges will continue in 2019, why is this and what can you do about it?](https://news.keplergrp.com/measurement-challenges-2019)

Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ...

[Read More](https://news.keplergrp.com/measurement-challenges-2019)

By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on Aug 6, 2019

[![pexels-photo-96381](https://news.keplergrp.com/hubfs/pexels-photo-96381.jpeg)](https://news.keplergrp.com/the-messy-reality-of-new-technology)

[Analytics](https://news.keplergrp.com/tag/analytics)

#### [The messy reality of new technology](https://news.keplergrp.com/the-messy-reality-of-new-technology)

When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ...

[Read More](https://news.keplergrp.com/the-messy-reality-of-new-technology)

By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on Aug 30, 2018

<https://news.keplergrp.com/author/chris-cox/page/1>

[1](https://news.keplergrp.com/author/chris-cox/page/1)

<https://news.keplergrp.com/author/chris-cox/page/1>

  

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