--- title: Programmatic Blog | Dan Larden description: Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn5.jpg)](https://news.keplergrp.com/imdb-tv-is-set-to-produce-video-on-demands-pokémon-go-moment) [News](https://news.keplergrp.com/tag/news) #### [IMDb TV is set to produce Video-On-Demand’s Pokémon GO moment](https://news.keplergrp.com/imdb-tv-is-set-to-produce-video-on-demands-pokémon-go-moment) The European release of IMDb TV in 2020, ad-supported video on demand (AVOD) has the potential to produce a light bulb moment. [Read More](https://news.keplergrp.com/imdb-tv-is-set-to-produce-video-on-demands-pokémon-go-moment) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn9.jpg)](https://news.keplergrp.com/googles-samesite-changes-to-the-cookie-heralds-its-demise) [News](https://news.keplergrp.com/tag/news) #### [Google’s ‘SameSite’ changes to the cookie heralds its demise](https://news.keplergrp.com/googles-samesite-changes-to-the-cookie-heralds-its-demise) The enforcement of SameSite cookies has the potential to break adtech in the long term, but will it, and if so when? [Read More](https://news.keplergrp.com/googles-samesite-changes-to-the-cookie-heralds-its-demise) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Jan 9, 2020 [![IMDb_TV](https://news.keplergrp.com/hubfs/IMDb_TV.jpg)](https://news.keplergrp.com/will-amazons-imdb-tv-give-avod-its-pokémon-go-moment) [News](https://news.keplergrp.com/tag/news) #### [Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?](https://news.keplergrp.com/will-amazons-imdb-tv-give-avod-its-pokémon-go-moment) In this article Dan Larden, managing partner, product and partnerships at Infectious Media, argues that IMDb TV’s UK launch could do for ... [Read More](https://news.keplergrp.com/will-amazons-imdb-tv-give-avod-its-pokémon-go-moment) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Dec 10, 2019 [![Larden](https://news.keplergrp.com/hubfs/Larden.jpg)](https://news.keplergrp.com/how-do-you-think-about-supply-path-optimisation-spo-for-your-business) [News](https://news.keplergrp.com/tag/news) #### [How do you think about Supply Path Optimisation (SPO) for your business?](https://news.keplergrp.com/how-do-you-think-about-supply-path-optimisation-spo-for-your-business) What's the best way to create value in the programmatic supply path? Rubicon Project speaks with Infectious Media's Dan Larden about IM's ... [Read More](https://news.keplergrp.com/how-do-you-think-about-supply-path-optimisation-spo-for-your-business) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Nov 5, 2019 [![4k-wallpaper-abstract-aluminum-210158](https://news.keplergrp.com/hubfs/4k-wallpaper-abstract-aluminum-210158.jpg)](https://news.keplergrp.com/supply-chain-transparency-and-the-opportunity-to-take-back-control) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Supply chain transparency, and the opportunity to take back control](https://news.keplergrp.com/supply-chain-transparency-and-the-opportunity-to-take-back-control) In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ... [Read More](https://news.keplergrp.com/supply-chain-transparency-and-the-opportunity-to-take-back-control) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Feb 12, 2019 [![shibuya-2328029_1920](https://news.keplergrp.com/hubfs/shibuya-2328029_1920.jpg)](https://news.keplergrp.com/outdoor-advertising-braced-for-its-programmatic-moment) [Technology](https://news.keplergrp.com/tag/technology) #### [Outdoor advertising braced for its programmatic moment](https://news.keplergrp.com/outdoor-advertising-braced-for-its-programmatic-moment) Outdoor ads are tipped to be the next medium brands buy in real time as more billboards go digital. But the promise of programmatic remains ... [Read More](https://news.keplergrp.com/outdoor-advertising-braced-for-its-programmatic-moment) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Sep 27, 2018 [![](https://news.keplergrp.com/hubfs/pexels-photo-669615.jpeg)](https://news.keplergrp.com/the-out-of-home-commercial-model-is-broken-programmatic-is-the-fix) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The out-of-home commercial model is broken - programmatic is the fix](https://news.keplergrp.com/the-out-of-home-commercial-model-is-broken-programmatic-is-the-fix) Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel [Read More](https://news.keplergrp.com/the-out-of-home-commercial-model-is-broken-programmatic-is-the-fix) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Jun 6, 2018 [![water-3199387_1920](https://news.keplergrp.com/hubfs/water-3199387_1920.jpg)](https://news.keplergrp.com/data-transparency-is-key) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Data transparency is a key priority for advertisers](https://news.keplergrp.com/data-transparency-is-key) Dan Larden, Global strategic partnerships director at Infectious Media, discusses getting full transparency in digital advertising with Seb ... [Read More](https://news.keplergrp.com/data-transparency-is-key) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Apr 2, 2018 [![shutterstock_176457944](https://news.keplergrp.com/hubfs/shutterstock_176457944.jpg)](https://news.keplergrp.com/advertisers-questions-youtube-brand-safety) [Strategy](https://news.keplergrp.com/tag/strategy) #### [5 questions advertisers have about YouTube’s brand-safety measures](https://news.keplergrp.com/advertisers-questions-youtube-brand-safety) How can brands stay safe on YouTube? Our Global Strategic Partnerships Director, Dan Larden, speaks about YouTube's new brand safety ... [Read More](https://news.keplergrp.com/advertisers-questions-youtube-brand-safety) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Apr 2, 2018 [![moon-jellyfish-aurelia-aurita-schirmqualle-66321](https://news.keplergrp.com/hubfs/Imported_Blog_Media/moon-jellyfish-aurelia-aurita-schirmqualle-66321.jpeg)](https://news.keplergrp.com/2018-programmatic-predictions) [Strategy](https://news.keplergrp.com/tag/strategy) #### [2018 Programmatic Predictions](https://news.keplergrp.com/2018-programmatic-predictions) Dan Larden, global strategic partnerships director, Infectious Media. A more transparent approach to data can restore trust between brands, ... [Read More](https://news.keplergrp.com/2018-programmatic-predictions) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Apr 2, 2018 [1](https://news.keplergrp.com/author/dan-larden/page/1) [2](https://news.keplergrp.com/author/dan-larden/page/2)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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