--- title: Programmatic Blog | James Coulson description: Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/WARC_Blog-Banner.png)](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) Over the next five years, we expect to see ethics, sustainability, and the morality of media investment become an increasingly central ... [Read More](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jul 9, 2021 [![](https://news.keplergrp.com/hubfs/top-view-of-asphalt-road-1612461.png)](https://news.keplergrp.com/the-in-housing-roadmap-to-reality) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The in-housing roadmap to reality](https://news.keplergrp.com/the-in-housing-roadmap-to-reality) In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story. [Read More](https://news.keplergrp.com/the-in-housing-roadmap-to-reality) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Feb 11, 2020 [![](https://news.keplergrp.com/hubfs/grayscale-photo-of-explosion-on-the-beach-73909%20(1).jpg)](https://news.keplergrp.com/advice-on-googles-announcement-on-new-privacy-tools-cookie-controls) [Technology](https://news.keplergrp.com/tag/technology) #### [Advice on Google's announcement on new privacy tools & cookie controls](https://news.keplergrp.com/advice-on-googles-announcement-on-new-privacy-tools-cookie-controls) The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered. [Read More](https://news.keplergrp.com/advice-on-googles-announcement-on-new-privacy-tools-cookie-controls) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jan 20, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn4.jpg)](https://news.keplergrp.com/why-2020-will-once-more-not-be-the-year-of-the-mobile) [News](https://news.keplergrp.com/tag/news) #### [Why 2020 will, once more, not be the year of the mobile](https://news.keplergrp.com/why-2020-will-once-more-not-be-the-year-of-the-mobile) Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ... [Read More](https://news.keplergrp.com/why-2020-will-once-more-not-be-the-year-of-the-mobile) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn8.jpg)](https://news.keplergrp.com/automation-will-save-media-measurement) [News](https://news.keplergrp.com/tag/news) #### [Automation will save media measurement](https://news.keplergrp.com/automation-will-save-media-measurement) With measurement being hampered by GDPR and the death of the third-party cookie, how do marketers need to respond? [Read More](https://news.keplergrp.com/automation-will-save-media-measurement) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jan 9, 2020 [![dl-zentrale-nacht-3-en](https://news.keplergrp.com/hubfs/dl-zentrale-nacht-3-en.jpg)](https://news.keplergrp.com/advising-deutsche-telekom-on-its-paid-media-transformation) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Advising Deutsche Telekom on its paid media transformation](https://news.keplergrp.com/advising-deutsche-telekom-on-its-paid-media-transformation) Case Study: How did Infectious Media help Deutsche Telekom to take control over its advertising by in-housing its digital media strategy? [Read More](https://news.keplergrp.com/advising-deutsche-telekom-on-its-paid-media-transformation) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Oct 11, 2019 [![bakery-baking-bread-1546890](https://news.keplergrp.com/hubfs/bakery-baking-bread-1546890.jpg)](https://news.keplergrp.com/reports-of-the-death-of-the-cookie-have-been-exaggerated-until-now) [News](https://news.keplergrp.com/tag/news) #### [Reports of the death of the cookie have been exaggerated, until now](https://news.keplergrp.com/reports-of-the-death-of-the-cookie-have-been-exaggerated-until-now) We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ... [Read More](https://news.keplergrp.com/reports-of-the-death-of-the-cookie-have-been-exaggerated-until-now) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Oct 25, 2019 [![pexels-photo-96381](https://news.keplergrp.com/hubfs/pexels-photo-96381.jpeg)](https://news.keplergrp.com/building-your-tech-stack) [Technology](https://news.keplergrp.com/tag/technology) #### [Building your tech stack](https://news.keplergrp.com/building-your-tech-stack) Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ... [Read More](https://news.keplergrp.com/building-your-tech-stack) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Aug 6, 2019 [![Data Science 1](https://news.keplergrp.com/hubfs/Imported_Blog_Media/Data%20Science%201.jpeg)](https://news.keplergrp.com/the-four-tricks-marketers-miss-with-their-own-data) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The four tricks marketers miss with their own data](https://news.keplergrp.com/the-four-tricks-marketers-miss-with-their-own-data) James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on. [Read More](https://news.keplergrp.com/the-four-tricks-marketers-miss-with-their-own-data) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Apr 4, 2018 [1](https://news.keplergrp.com/author/james-coulson/page/1)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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