Programmatic Blog | James Coulson

Strategy

Over the next five years, we expect to see ethics, sustainability, and the morality of media investment become an increasingly central ...

By: James Coulson, on Jul 9, 2021

Strategy

In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story.

By: James Coulson, on Feb 11, 2020

Technology

The state of digital advertising has reached a tipping point. The days of the cookie, specifically third-party cookies, are numbered.

By: James Coulson, on Jan 20, 2020

News

Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ...

By: James Coulson, on Jan 9, 2020

News

With measurement being hampered by GDPR and the death of the third-party cookie, how do marketers need to respond?

By: James Coulson, on Jan 9, 2020

Strategy

Case Study: How did Infectious Media help Deutsche Telekom to take control over its advertising by in-housing its digital media strategy?

By: James Coulson, on Oct 11, 2019

News

We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ...

By: James Coulson, on Oct 25, 2019

Technology

Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ...

By: James Coulson, on Aug 6, 2019

Strategy

James Coulson, Strategy Director at Infectious Media, reveals four easy-wins that most marketers miss out on.

By: James Coulson, on Apr 4, 2018

Blog