How advertisers can prepare for the iOS14 changes on Facebook Advertising

Facebook’s reaction to iOS 14 changes and the key actions advertisers can take to limit the impact.
Read More
By: Jonathan D'Souza-Rauto, on Feb 5, 2021

Facebook Attribution

As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ...
Read More
By: Jonathan D'Souza-Rauto, on Feb 12, 2020

Google Cloud will play a central role in Google’s future of marketing

With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year.
Read More
By: Jonathan D'Souza-Rauto, on Jan 9, 2020
IM Logo Square Transparent.png

Is creativity limited by data?

The advent of programmatic advertising has enabled advertisers to use data to drive the performance of their online display campaigns.
Read More
By: Jonathan D'Souza-Rauto, on Apr 5, 2018
 

Categories

Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.
Get monthly programmatic insights into your inbox