--- title: Programmatic Blog | Marketing description: Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/DBS_Sparks-Banner%20(3).jpg)](https://news.keplergrp.com/how-dbs-bank-reinvents-brand-campaigns) [Technology](https://news.keplergrp.com/tag/technology) #### [DBS Bank reinvents brand campaigns with innovative storytelling and a full-funnel approach](https://news.keplergrp.com/how-dbs-bank-reinvents-brand-campaigns) Case study: How DBS reinvents brand campaigns through innovative storytelling and a full-funnel approach [Read More](https://news.keplergrp.com/how-dbs-bank-reinvents-brand-campaigns) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2021 [![](https://news.keplergrp.com/hubfs/MasterCard-Banner%20(2).jpg)](https://news.keplergrp.com/reaching-european-football-fans-with-facebook-in-stream-video-ads) [Technology](https://news.keplergrp.com/tag/technology) #### [Reaching European football fans with Facebook in-stream video ads](https://news.keplergrp.com/reaching-european-football-fans-with-facebook-in-stream-video-ads) In this case study we will show you how this UEFA Champions League sponsor reached more than double its forecasted campaign audience with ... [Read More](https://news.keplergrp.com/reaching-european-football-fans-with-facebook-in-stream-video-ads) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 25, 2021 [![](https://news.keplergrp.com/hubfs/Blog_banner1535x522%20(4).jpg)](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [News](https://news.keplergrp.com/tag/news) #### [Kepler and Infectious Media Join Forces](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ... [Read More](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jan 20, 2021 [![](https://news.keplergrp.com/hubfs/Emerge-Stronger-LinkedIn-FINAL-3.jpg)](https://news.keplergrp.com/webinar-how-your-brand-can-emerge-stronger) [Strategy](https://news.keplergrp.com/tag/strategy) #### [RECORDED WEBINAR: How your brand can Emerge Stronger](https://news.keplergrp.com/webinar-how-your-brand-can-emerge-stronger) In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response. [Read More](https://news.keplergrp.com/webinar-how-your-brand-can-emerge-stronger) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 14, 2020 [![Covid map](https://news.keplergrp.com/hubfs/covid%20map.png)](https://news.keplergrp.com/covid-webinar-how-advertisers-can-respond) [Strategy](https://news.keplergrp.com/tag/strategy) #### [COVID WEBINAR: How advertisers can respond](https://news.keplergrp.com/covid-webinar-how-advertisers-can-respond) In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages. [Read More](https://news.keplergrp.com/covid-webinar-how-advertisers-can-respond) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 17, 2020 [![](https://news.keplergrp.com/hubfs/OFAQ990.jpg)](https://news.keplergrp.com/career-pathways-holly-hosie-campaign-exec) [News](https://news.keplergrp.com/tag/news) #### [Career Pathways: Holly Hosie, Senior Campaign Executive](https://news.keplergrp.com/career-pathways-holly-hosie-campaign-exec) Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as well as the the career options available to ... [Read More](https://news.keplergrp.com/career-pathways-holly-hosie-campaign-exec) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 1, 2021 [![Consultancy-image](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/infectious-media-launches-in-housing-consultancy) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media launches in-housing consultancy](https://news.keplergrp.com/infectious-media-launches-in-housing-consultancy) Infectious Media this week launched a dedicated consultancy advising clients how to activate, manage and control programmatic media buying ... [Read More](https://news.keplergrp.com/infectious-media-launches-in-housing-consultancy) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 17, 2019 [![MBNA-ad](https://news.keplergrp.com/hubfs/MBNA-ad.jpg)](https://news.keplergrp.com/how-mbna-progressed-measurement-to-prove-the-true-impact-of-display) [Analytics](https://news.keplergrp.com/tag/analytics) #### [How MBNA progressed measurement to prove the true impact of display](https://news.keplergrp.com/how-mbna-progressed-measurement-to-prove-the-true-impact-of-display) MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising. [Read More](https://news.keplergrp.com/how-mbna-progressed-measurement-to-prove-the-true-impact-of-display) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 11, 2019 [![11500_mauibeaches](https://news.keplergrp.com/hubfs/11500_mauibeaches.jpg)](https://news.keplergrp.com/expedia-using-programmatic-guaranteed-to-access-the-best-inventory) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Expedia: Using Programmatic Guaranteed to access the best inventory](https://news.keplergrp.com/expedia-using-programmatic-guaranteed-to-access-the-best-inventory) Read how we were able to help travel giant Expedia guarantee access to the right people in the right place and beat its CPA target by 82%. [Read More](https://news.keplergrp.com/expedia-using-programmatic-guaranteed-to-access-the-best-inventory) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 11, 2019 [![jl-dooh](https://news.keplergrp.com/hubfs/jl-dooh.png)](https://news.keplergrp.com/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) [News](https://news.keplergrp.com/tag/news) #### [Bringing real-time, programmatic intelligence to out-of-home for John Lewis](https://news.keplergrp.com/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) To drive awareness of John Lewis' Home Solutions business, Infectious Media created the first real-time traded outdoor advertising campaign ... [Read More](https://news.keplergrp.com/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 7, 2019 [1](https://news.keplergrp.com/author/marketing/page/1) [2](https://news.keplergrp.com/author/marketing/page/2) [3](https://news.keplergrp.com/author/marketing/page/3) [4](https://news.keplergrp.com/author/marketing/page/4) [5](https://news.keplergrp.com/author/marketing/page/5) [...](https://news.keplergrp.com/author/marketing/page/6) [24](https://news.keplergrp.com/author/marketing/page/24)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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