--- title: Programmatic Blog | Marketing (17) description: Strategic insight from Infectious Media, the leading programmatic thinkers (17) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/infographic-real-time-advertising-spend-soars-80-uk) #### [Infographic: Real-time advertising spend soars 80% in the UK](https://news.keplergrp.com/infographic-real-time-advertising-spend-soars-80-uk) Infectious Media today released an infographic on the growth of real-time advertising. It quotes IDC figures which highlight an 80% ... [Read More](https://news.keplergrp.com/infographic-real-time-advertising-spend-soars-80-uk) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/cim-logo-150x79.png)](https://news.keplergrp.com/real-time-bidding-dummies) #### [Real-time bidding for dummies](https://news.keplergrp.com/real-time-bidding-dummies) Our CEO & Co-founder Andy Cocker features in The Marketer's introductory guide to real-time bidding: [Read More](https://news.keplergrp.com/real-time-bidding-dummies) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/infectious-media-extends-partnership-grapeshot-widen-global-contextual-reach) #### [Infectious Media extends partnership with Grapeshot to widen global contextual reach](https://news.keplergrp.com/infectious-media-extends-partnership-grapeshot-widen-global-contextual-reach) Infectious Media, the real-time advertising specialist, is extending a partnership with Grapeshot, the contextual engine, to expand its ... [Read More](https://news.keplergrp.com/infectious-media-extends-partnership-grapeshot-widen-global-contextual-reach) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![marketing-week-image-150x150.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/marketing-week-image-150x150.png)](https://news.keplergrp.com/behavioural-targeting-efficient) #### [Behavioural targeting has been critical to Waitrose's improved efficiency](https://news.keplergrp.com/behavioural-targeting-efficient) Behavioural targeting has been critical to Waitrose's improved efficiency [Read More](https://news.keplergrp.com/behavioural-targeting-efficient) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/can-solution-ad-viewability-lift-real-time-video-buying) #### [How can a solution to ad viewability lift real time video buying?](https://news.keplergrp.com/can-solution-ad-viewability-lift-real-time-video-buying) How can a solution to ad viewability lift real time video buying? [Read More](https://news.keplergrp.com/can-solution-ad-viewability-lift-real-time-video-buying) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150.png)](https://news.keplergrp.com/competitions-give-real-time-advertising-specialists-chance-prove-value) #### [Competitions give the real-time advertising specialists a chance to prove their value](https://news.keplergrp.com/competitions-give-real-time-advertising-specialists-chance-prove-value) Competitions give the real-time advertising specialists a chance to prove their value [Read More](https://news.keplergrp.com/competitions-give-real-time-advertising-specialists-chance-prove-value) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![meta-logo.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/meta-logo.png)](https://news.keplergrp.com/infectious-media-waitrose-stage-iab-rta-conference) #### [Infectious Media & Waitrose on stage at the IAB RTA Conference](https://news.keplergrp.com/infectious-media-waitrose-stage-iab-rta-conference) Infectious Media & Waitrose on stage at the IAB RTA Conference [Read More](https://news.keplergrp.com/infectious-media-waitrose-stage-iab-rta-conference) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![ad-exchange-e1367332881249.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/ad-exchange-e1367332881249.png)](https://news.keplergrp.com/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone) #### [Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone](https://news.keplergrp.com/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone) Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone [Read More](https://news.keplergrp.com/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![exchangewire-150x150.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150.png)](https://news.keplergrp.com/lifting-lid-pandoras-box-brand-safety) #### [Lifting The Lid On The Pandora’s Box Of Brand Safety](https://news.keplergrp.com/lifting-lid-pandoras-box-brand-safety) Lifting The Lid On The Pandora’s Box Of Brand Safety [Read More](https://news.keplergrp.com/lifting-lid-pandoras-box-brand-safety) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![exchangewire-150x150.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/exchangewire-150x150.png)](https://news.keplergrp.com/advertisers-right-demand-higher-viewability-rates-industry-deliver) #### [Advertisers Are Right to Demand Higher Viewability Rates](https://news.keplergrp.com/advertisers-right-demand-higher-viewability-rates-industry-deliver) The nature of our medium makes it likely that viewability will become a key benchmark in ad-trading and optimisation... [Read More](https://news.keplergrp.com/advertisers-right-demand-higher-viewability-rates-industry-deliver) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [1](https://news.keplergrp.com/author/marketing/page/1) [...](https://news.keplergrp.com/author/marketing/page/12) [15](https://news.keplergrp.com/author/marketing/page/15) [16](https://news.keplergrp.com/author/marketing/page/16) [17](https://news.keplergrp.com/author/marketing/page/17) [18](https://news.keplergrp.com/author/marketing/page/18) [19](https://news.keplergrp.com/author/marketing/page/19) [...](https://news.keplergrp.com/author/marketing/page/22) [24](https://news.keplergrp.com/author/marketing/page/24)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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