--- title: Programmatic Blog | Marketing (3) description: Strategic insight from Infectious Media, the leading programmatic thinkers (3) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/singapore-1079232.jpg)](https://news.keplergrp.com/career-pathways-jasmine-ong) [News](https://news.keplergrp.com/tag/news) #### [Career Pathways: Jasmine Ong](https://news.keplergrp.com/career-pathways-jasmine-ong) Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life at IM, as well as the career options available ... [Read More](https://news.keplergrp.com/career-pathways-jasmine-ong) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 20, 2021 [![JohnLewis-20181107024638263](https://news.keplergrp.com/hubfs/JohnLewis-20181107024638263.png)](https://news.keplergrp.com/john-lewis-runs-first-out-of-home-campaign-bought-in-real-time) [News](https://news.keplergrp.com/tag/news) #### [John Lewis runs first out-of-home campaign bought in real time](https://news.keplergrp.com/john-lewis-runs-first-out-of-home-campaign-bought-in-real-time) Infectious Media has launched the UK's first real-time programmatic out-of-home campaign with Primesight to advertise home solutions from ... [Read More](https://news.keplergrp.com/john-lewis-runs-first-out-of-home-campaign-bought-in-real-time) By: [Marketing](https://news.keplergrp.com/author/marketing), on Nov 12, 2018 [![THE WIRES - SHORTLIST](https://news.keplergrp.com/hubfs/THE%20WIRES%20-%20SHORTLIST.png)](https://news.keplergrp.com/infectious-media-shortlisted-twice-in-the-wires-2018-awards) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media shortlisted twice in The Wires 2018 awards](https://news.keplergrp.com/infectious-media-shortlisted-twice-in-the-wires-2018-awards) We are delighted to be shortlisted for two awards at ExchangeWire's, The Wires Awards, along with our client Experian! [Read More](https://news.keplergrp.com/infectious-media-shortlisted-twice-in-the-wires-2018-awards) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 3, 2018 [![ads-text_iPad_Keyboard (1)-1](https://news.keplergrp.com/hubfs/ads-text_iPad_Keyboard%20(1)-1.png)](https://news.keplergrp.com/advertisers-could-be-damaging-campaigns-with-ads.txt) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Advertisers Could Be Damaging Campaigns with ads.txt](https://news.keplergrp.com/advertisers-could-be-damaging-campaigns-with-ads.txt) Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ... [Read More](https://news.keplergrp.com/advertisers-could-be-damaging-campaigns-with-ads.txt) By: [Marketing](https://news.keplergrp.com/author/marketing), on Sep 19, 2018 [![hands-woman-laptop-working](https://news.keplergrp.com/hubfs/hands-woman-laptop-working.jpg)](https://news.keplergrp.com/the-problem-with-ads-txt) [Analytics](https://news.keplergrp.com/tag/analytics) #### [The problem with ads.txt](https://news.keplergrp.com/the-problem-with-ads-txt) Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows. [Read More](https://news.keplergrp.com/the-problem-with-ads-txt) By: [Marketing](https://news.keplergrp.com/author/marketing), on Sep 10, 2018 [![72d17303-73f0-4d80-a17f-337c55d4be58-original](https://news.keplergrp.com/hubfs/72d17303-73f0-4d80-a17f-337c55d4be58-original.png)](https://news.keplergrp.com/career-pathways-james-coulson) [News](https://news.keplergrp.com/tag/news) #### [Career Pathways: James Coulson](https://news.keplergrp.com/career-pathways-james-coulson) Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ... [Read More](https://news.keplergrp.com/career-pathways-james-coulson) By: [Marketing](https://news.keplergrp.com/author/marketing), on Sep 5, 2018 [![run](https://news.keplergrp.com/hubfs/run.jpeg)](https://news.keplergrp.com/career-pathways-lieke-van-velthoven) [News](https://news.keplergrp.com/tag/news) #### [Career Pathways: Lieke van Velthoven](https://news.keplergrp.com/career-pathways-lieke-van-velthoven) Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life in the Business, as well as the the career ... [Read More](https://news.keplergrp.com/career-pathways-lieke-van-velthoven) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 3, 2018 [![measurement-krawiecka-3176118_640](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176118_640.jpg)](https://news.keplergrp.com/how-to-move-to-incremental-measurement) [Analytics](https://news.keplergrp.com/tag/analytics) #### [How to move to incremental measurement](https://news.keplergrp.com/how-to-move-to-incremental-measurement) Here are the key things you need to get right in order to move onto incremental measurement. [Read More](https://news.keplergrp.com/how-to-move-to-incremental-measurement) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![pillar-capitals-2135682_1920](https://news.keplergrp.com/hubfs/pillar-capitals-2135682_1920.jpg)](https://news.keplergrp.com/four-pillars-of-good-measurement) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Four pillars of good measurement](https://news.keplergrp.com/four-pillars-of-good-measurement) What can you do to put the principles in place? [Read More](https://news.keplergrp.com/four-pillars-of-good-measurement) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![desk-dust-measurement-88733](https://news.keplergrp.com/hubfs/desk-dust-measurement-88733.jpg)](https://news.keplergrp.com/measurement-gold-standard) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Measurement gold standard](https://news.keplergrp.com/measurement-gold-standard) How to achieve the best measurement model [Read More](https://news.keplergrp.com/measurement-gold-standard) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jun 11, 2019 [1](https://news.keplergrp.com/author/marketing/page/1) [2](https://news.keplergrp.com/author/marketing/page/2) [3](https://news.keplergrp.com/author/marketing/page/3) [4](https://news.keplergrp.com/author/marketing/page/4) [5](https://news.keplergrp.com/author/marketing/page/5) [...](https://news.keplergrp.com/author/marketing/page/8) [24](https://news.keplergrp.com/author/marketing/page/24)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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