--- title: Programmatic Blog | Rachael Morris description: Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![measurement-krawiecka-3176115_1920](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176115_1920.jpg)](https://news.keplergrp.com/getting-the-measure-of-programmatic) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Getting the Measure of Programmatic](https://news.keplergrp.com/getting-the-measure-of-programmatic) Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ... [Read More](https://news.keplergrp.com/getting-the-measure-of-programmatic) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Jun 8, 2018 [![measurement-krawiecka-3176118_640](https://news.keplergrp.com/hubfs/measurement-krawiecka-3176118_640.jpg)](https://news.keplergrp.com/why-its-time-to-solve-programmatics-measurement-problem) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why it’s time to solve programmatic’s measurement problem](https://news.keplergrp.com/why-its-time-to-solve-programmatics-measurement-problem) For too long, agencies and brands haven’t focused on what campaigns are really trying to achieve. Rachael Morris, Infectious Media's ... [Read More](https://news.keplergrp.com/why-its-time-to-solve-programmatics-measurement-problem) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on May 29, 2018 [![AAEAAQAAAAAAAAmxAAAAJDEyMjExMDE5LWQ5MDYtNGY5Yi1hZGRjLWU5ZWIxNDhiOTg3ZA](https://news.keplergrp.com/hubfs/Premium%20Content/AAEAAQAAAAAAAAmxAAAAJDEyMjExMDE5LWQ5MDYtNGY5Yi1hZGRjLWU5ZWIxNDhiOTg3ZA.jpg)](https://news.keplergrp.com/a-day-in-the-life-of-optimisation-insights-director-at-im) [Analytics](https://news.keplergrp.com/tag/analytics) #### [A day in the life of... Optimisation & Insights Director at IM](https://news.keplergrp.com/a-day-in-the-life-of-optimisation-insights-director-at-im) Learn about a typical working day for our Optimisation & Insights Director, Rachael Morris, and what advice she gives to people looking to ... [Read More](https://news.keplergrp.com/a-day-in-the-life-of-optimisation-insights-director-at-im) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on May 17, 2018 [![pexels-photo-887843](https://news.keplergrp.com/hubfs/pexels-photo-887843.jpeg)](https://news.keplergrp.com/getting-better-programmatic-measurement-will-stop-wasted-ad-spend) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Getting better programmatic measurement will stop wasted ad spend](https://news.keplergrp.com/getting-better-programmatic-measurement-will-stop-wasted-ad-spend) Rachael Morris, Director of optimisation and insight at Infectious Media, looks at where programmatic measurement falls short and how a ... [Read More](https://news.keplergrp.com/getting-better-programmatic-measurement-will-stop-wasted-ad-spend) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on May 11, 2018 [![computer-767776_1920](https://news.keplergrp.com/hubfs/computer-767776_1920.jpg)](https://news.keplergrp.com/creating-a-new-incremental-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Client case study: Creating a new incremental model](https://news.keplergrp.com/creating-a-new-incremental-model) Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ... [Read More](https://news.keplergrp.com/creating-a-new-incremental-model) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Apr 3, 2018 [![DQONBgWW4AAnVI1.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/DQONBgWW4AAnVI1.jpg)](https://news.keplergrp.com/50-women-in-ad-tech) [News](https://news.keplergrp.com/tag/news) #### [50 Women in AdTech - featuring IM's Rachael Morris](https://news.keplergrp.com/50-women-in-ad-tech) Our Optimisation & Insight Director, Rachael Morris, has been recognised for her achievements as one of the 50 Women in Ad Tech. [Read More](https://news.keplergrp.com/50-women-in-ad-tech) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Apr 2, 2018 [![Econsultancy.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/Econsultancy.jpg)](https://news.keplergrp.com/could-incrementality-be-key-to-freeing-up-digital-ad-budgets) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Could 'incrementality' be key to freeing up digital ad budgets?](https://news.keplergrp.com/could-incrementality-be-key-to-freeing-up-digital-ad-budgets) How can marketers prove the uplift of their programmatic advertising? And, if they can, would this open up more budget for campaigns [Read More](https://news.keplergrp.com/could-incrementality-be-key-to-freeing-up-digital-ad-budgets) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Apr 4, 2018 [![acrhitectural-design-art-engineering-structure-9333](https://news.keplergrp.com/hubfs/acrhitectural-design-art-engineering-structure-9333.jpg)](https://news.keplergrp.com/chasing-100-viewability-makes-no-sense-advertisers) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Why chasing after 100% viewability makes no sense for advertisers](https://news.keplergrp.com/chasing-100-viewability-makes-no-sense-advertisers) Some advertisers are saying anything under 100% viewability is not acceptable. But this might actually make your campaigns less efficient [Read More](https://news.keplergrp.com/chasing-100-viewability-makes-no-sense-advertisers) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Apr 5, 2018 [![Uplifts in the customer journey](https://news.keplergrp.com/hubfs/Imported_Blog_Media/customer_journey-blog-flyer.png)](https://news.keplergrp.com/using-programmatic-join-customer-journey-2) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Using programmatic to join up the customer journey](https://news.keplergrp.com/using-programmatic-join-customer-journey-2) What could happen if, instead of no sequential order, people received ads in order, with each one building on the last interaction? [Read More](https://news.keplergrp.com/using-programmatic-join-customer-journey-2) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Apr 5, 2018 [1](https://news.keplergrp.com/author/rachael-morris/page/1)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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