---
title: Programmatic Blog | Zahra Khakoo
description: Strategic insight from Infectious Media, the leading programmatic thinkers
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

- [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency)
- [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy)
- [Our Technology](https://www.infectiousmedia.com/our-technology)
- [Resources](https://info.infectiousmedia.com/resources)
- [Blog](https://blog.infectiousmedia.com)
- [About Us](https://www.infectiousmedia.com/about-us)
- [Careers](https://www.infectiousmedia.com/careers)
- [Contact Us](https://www.infectiousmedia.com/contact)

- Topics:
- [Strategy](https://blog.infectiousmedia.com/tag/strategy)
- [Analytics](https://blog.infectiousmedia.com/tag/analytics)
- [Technology](https://blog.infectiousmedia.com/tag/technology)
- [News](https://blog.infectiousmedia.com/tag/news)

# Blog

Strategic insight from the leading programmatic thinkers

Get monthly programmatic insights into your inbox

[![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn7.jpg)](https://news.keplergrp.com/a-useful-identity-solution-will-emerge-from-data-privacy)

[News](https://news.keplergrp.com/tag/news)

#### [A useful identity solution will emerge from data privacy](https://news.keplergrp.com/a-useful-identity-solution-will-emerge-from-data-privacy)

This year marketers must step up their explorations of identity-based solutions to learn how to better build value using the data now ...

[Read More](https://news.keplergrp.com/a-useful-identity-solution-will-emerge-from-data-privacy)

By: [Zahra Khakoo](https://news.keplergrp.com/author/zahra-khakoo), on Jan 9, 2020

<https://news.keplergrp.com/author/zahra-khakoo/page/1>

[1](https://news.keplergrp.com/author/zahra-khakoo/page/1)

<https://news.keplergrp.com/author/zahra-khakoo/page/1>

  

### Categories

- [Analytics (20)](https://news.keplergrp.com/tag/analytics)
- [News (49)](https://news.keplergrp.com/tag/news)
- [Strategy (71)](https://news.keplergrp.com/tag/strategy)
- [Technology (17)](https://news.keplergrp.com/tag/technology)

### Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.

Get monthly programmatic insights into your inbox

[![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com)

[Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/)  
[Cookie policy](http://www.infectiousmedia.com/cookie-policy/)  
[Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/)

Copyright 2021