Our French Country Manager, Sylvain Deffay features on Exchangewire talking about the performance of ad budgets in a technologically changing world.
"The latest figures from French regulator the SRI reveal programmatic buying is maintaining an upward trajectory in an overall advertising market that remains depressed. Along with this continued expansion into 2014, we’re seeing increasing appeals from advertisers for transparency into the workings of real time advertising. For proactive vendors, the current climate in France represents an essential opportunity to prove value through head-to-head competitions with other real-time suppliers".
Read the full article on Exchangewire