--- title: "COVID WEBINAR: How advertisers can respond to changing customer behaviour" description: In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages. image: https://news.keplergrp.com/hubfs/covid%20map.png --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # COVID WEBINAR: How advertisers can respond [Strategy](https://news.keplergrp.com/tag/strategy) By: [Marketing](https://news.keplergrp.com/author/marketing) Apr 17, 2020 With the rapidly changing situation we are all doing things differently. In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages. - How have people changed their social media behaviour? - Which sites are seeing increased traffic? - How have search volumes been affected? - What are people watching? - Which product categories are essential? - What message do customers need? The below webinar was recorded on 02 Apr 2020 and is led by: James Coulson, managing partner, strategy, Infectious Media Dan Larden, managing partner, product and partnerships, Infectious Media   SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fcovid-webinar-how-advertisers-can-respond%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fcovid-webinar-how-advertisers-can-respond%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fcovid-webinar-how-advertisers-can-respond%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fcovid-webinar-how-advertisers-can-respond%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=COVID%20WEBINAR%3A%20How%20advertisers%20can%20respond%20to%20changing%20customer%20behaviour) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fcovid-webinar-how-advertisers-can-respond%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fcovid-webinar-how-advertisers-can-respond%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/hubfs/WARC_Blog-Banner.png)](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) #### [Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [Read More](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [![How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/hubfs/FB_Prepare-Blog%20(3).png)](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) #### [How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Read More](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/covid%20map.png) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) [![CTA_Banner_video](https://news.keplergrp.com/hs-fs/hubfs/Campaigns/Performance/CTA_Banner_video.png?width=1300&name=CTA_Banner_video.png)](https://info.infectiousmedia.com/stop-wasting-your-money-on-blackbox-ad-networks) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [Strategy](https://news.keplergrp.com/tag/strategy) By: [Marketing](https://news.keplergrp.com/author/marketing) Apr 17, 2020 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021