---
title: The future of real time bidding lies with improving the advertising experience
description: Infectious Media's CEO, Martin Kelly talks about where the real time industry is headed
---

[Programmatic Blog](https://news.keplergrp.com)

# [The future of real time bidding lies with improving the advertising experience](https://news.keplergrp.com/future-real-time-bidding-lies-improving-advertising-experience)

 Written by [Marketing](https://news.keplergrp.com/author/marketing) | Mar 15, 2013 2:24:11 PM

Our CEO Martin Kelly talks about where the real time industry is headed.*Since its emergence in 2010, Real Time Bidding (RTB) has been one of the most over-hyped technologies in advertising. I wrote an article last year where I talked about RTB actually being a huge disappointment and this struck a chord with a number of advertisers that we’ve spoken with who can’t see what all the fuss is about...* read more at [The Wall](http://wallblog.co.uk/2013/03/15/the-future-of-real-time-bidding-lies-with-improving-the-advertising-experience/)

[View full post](https://news.keplergrp.com/future-real-time-bidding-lies-improving-advertising-experience)

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