---
title: Programmatic TV ads - the future for TV?
description: Programmatic TV ads - the future for TV?
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/NJ0Rhi5G.jpeg
---

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# Programmatic TV ads - the future for TV?

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 14, 2017

Infectious Media chief executive and co-founder Martin Kelly discusses the future of programmatic TV adds.

"To be effective, TV ads should be able to dynamically reflect the targeting put in place, in real-time. This would require a new approach to TV ads from creative agencies and a rethink of the briefing process for brands"

Read full article on [Marketing Magazine ](http://www.marketingmagazine.co.uk/article/1336086/future-tv-ads-programmatic-problematic)

 

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