Infectious Media, Europe’s leading programmatic advertising agency, is expanding its offer globally following new international account wins including Expedia, which has resulted in a number of key senior hires in the UK and the opening of its Singapore office.
Rohit Kumar has been appointed to the Singapore office as a Strategic Advisor and Interim Head of APAC. With key hires in the APAC team already made, Rohit will be responsible for developing the strategy, whilst cementing relationships with suppliers in each country. Rohit has a wealth of experience having worked for Google (Adx) in London, before heading out to Singapore 4 years ago to set up Sociomantic across the APAC region. He went on to advise Adform on their APAC launch earlier this year.
Stephanie Carr has joined the exec team as Commercial Operations Director to support the global expansion. Stephanie will develop the company’s commercial strategy across the multiple offices and regions. Joining from Marin Software where she was responsible for client operations in the US, EMEA and APAC regions, Stephanie brings a wealth of experience, having spent the last 15 years working for Publisher, Agency and Software businesses in the digital industry.
Infectious Media’s international activity has been powered by the global roll-out of its proprietary programmatic technology, Impression Desk. This technology assists in managing clients’ campaigns at every stage and helps to put programmatic at the heart of their marketing strategy. The platform includes a proprietary Demand-Side Platform (DSP), analytics technology and an audience engine.
Andy Cocker, COO and Co-founder, Infectious Media: “At such a crucial stage of our growth, I’m very excited to see Stephanie joining the team. This role is fundamental in supporting revenue growth, new market development and operational efficiencies as we grow our international footprint”
Infectious Media CEO, Martin Kelly: “We know that the programmatic industry is rapidly growing, and it’s up to agencies to ensure that they’re prepared to tackle the new opportunities head on. Infectious Media will demonstrate the value of programmatic to brands and clients across the world with a much valued and supportive international team.”