Stop wasting your money on blackbox ad networks Part 3
Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, simple to use, and deliver impressive numbers. On the surface, ad networks look like a good choice.
But look a bit deeper, and you’ll see many of them do not drive the growth they claim and may be harming your business in the long run.
In this third and final part of our short video series, we look into how you can make a difference to your business by following these steps outlined by Tish House, Senior Performance & Measurement Manager, M&S, Dan Brown, Director of Digital Performance at MediaSense, and James Coulson, Strategy Director, Infectious Media.
Download our 5 steps to effective performance advertising whitepaper here.