Infectious Media, the real-time advertising specialist, is extending a partnership with Grapeshot, the contextual engine, to expand its contextual targeting capabilities into new regions.
Grapeshot software enables Infectious Media to search and analyse keywords on billions of pages in real time, to match advertiser’s messages to relevant content. By taking advantage of the widened contextual reach Grapeshot now provides, Infectious Media can run contextually targeted, brand safe real-time advertising campaigns in new markets including APAC and Latin America.
“By partnering with Grapeshot to push the geographical boundaries of contextual targeting we are opening up the real-time advertising map to deliver enhanced worldwide campaigns for our international advertisers”, says Dan de Sybel, Head of Technology & Operations at Infectious Media.
“Infectious Media is a digital trading pioneer and one of our regular product innovation partners. No surprise that they’re first to test our widened contextual reach” added John Snyder, CEO at Grapeshot.