Infectious Media has become the first programmatic agency to make CACI’s Acorn data available for targeting users via its proprietary technology platform. By using CACI’s new Online Audiences product, Infectious Media is able to take advantage of the rich Acorn data, now available across 65 million addressable cookies. Infectious Media can now deliver consistent targeting strategies for clients across display, social, email, web, call centre and direct mail.
CACI’s Acorn is a powerful cross-channel consumer classification tool designed to help companies understand the demographics, lifestyles, preferences and behaviours of the UK population in extraordinary detail. Its recently launched Online Audiences product links Acorn to cookies enabling Infectious Media to target display advertising to consumers using detailed Acorn demographic information for enhanced brand awareness campaigns. This means that brands can now synchronise their marketing activity across channels and target their offline audience segments in their online campaigns with even greater accuracy.
"CACI are excited about the launch of Online Audiences and its ability to provide brands more integrated, multi-channel targeting and we’re delighted to have been able to work with Infectious Media to help a number of mutual clients achieve this already", says Matt Jarman Director of Data & Insight at CACI. "Online Audiences now enables the many users of CACI’s data products to deliver consistent targeting across the online and offline worlds to help improve advertising effectiveness."
“We are constantly looking to bring new, valuable data sets online for the benefit of our clients,” says Andy Cocker, COO and co-Founder at Infectious Media. “This partnership brings one of the most recognised names in customer demographics into the innovative world of programmatic media buying, and further enhances the Audience Engine within our proprietary platform, Impression Desk.”