IAB Real Time Advertising Conference - British Museum
March 19, 2014
London, UK
Infectious Media & Waitrose: Real-time advertising through the customer lifecycle (2.55pm - 3.15pm)
Brand, customer acquisition and loyalty programmes are rarely seen holistically on a plan. Yet this is exactly the opportunity real time advertising delivers. The inherent flexibility of real time advertising means an impression can be valued on different scales. If it’s a hot prospect, a first time purchaser, or a loyal customer, the bid price is altered accordingly and the right creative is shown. As briefs and budgets are often specific to one marketing objective, the business misses out on valuable impressions and an opportunity to drive towards its goals. In this presentation Infectious Media, alongside their client Waitrose, will share examples of how real-time advertising can deliver across the whole customer lifecycle.