---
title: "Infographic: Real-time advertising spend soars 80% in the UK"
description: Infectious Media today released an infographic on the growth of real-time advertising. It quotes IDC figures which highlight an 80% increase in real-time...
image: https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png
---

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# Infographic: Real-time advertising spend soars 80% in the UK

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 13, 2017

Infectious Media today released an infographic on the growth of real-time advertising. It quotes IDC figures which highlight an 80% increase in real-time ad sales year-on-year in the UK. The figures mean that real-time advertising now accounts for 14% of total UK display spend.

The infographic also highlights the growth of premium real-time display and video inventory, the wider selection of high-impact brand formats available and the growth of display outstripping search.

“We were founded at the inception of real-time and we have seen it evolve from a direct response tool to a solution that can genuinely deliver for advertisers across the entire customer lifecycle”, says Martin Kelly, Co-founder and CEO at Infectious Media.

“We expect that this positive growth will continue and we will see more advertisers get excited about using real-time advertising for brand activity.”

 

[View the infographic here](http://www.infectiousmedia.com/infographic-what-marketers-think-about-programmatic/)

 

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