--- title: Is performance too good to be true? Video series part 1 description: In this first part of our short performance marketing video series, we look into the history of display advertising and the role of ad networks within performance marketing image: https://news.keplergrp.com/hubfs/Performance_Email-grey%20(1).jpeg --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Is performance too good to be true? Video series part 1 [Strategy](https://news.keplergrp.com/tag/strategy) By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 23, 2019 **Stop wasting your money on blackbox ad networks video series** Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, simple to use, and deliver impressive numbers. On the surface, ad networks look like a good choice. But look a bit deeper, and you’ll see many of them do not drive the growth they claim and may be harming your business in the long run. In this first part of our short video series, we look into the history of display advertising and the role of ad networks within performance marketing with Dan Brown, Director of Digital Performance at MediaSense, Tish House, Senior Performance & Measurement Manager, M&S and James Coulson, Strategy Director, Infectious Media.  Click [here to watch the second part](https://news.keplergrp.com/an-addiction-thats-hard-to-break) in this performance marketing mini-series.    [**Download our 5 steps to effective performance advertising whitepaper here. **](https://info.infectiousmedia.com/stop-wasting-your-money-on-blackbox-ad-networks) [![CTA_Banner_video](https://news.keplergrp.com/hs-fs/hubfs/CTA_Banner_video.png?width=1300&name=CTA_Banner_video.png)](https://info.infectiousmedia.com/stop-wasting-your-money-on-blackbox-ad-networks)   SHARE: [![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Fis-performance-too-good-to-be-true%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Fis-performance-too-good-to-be-true%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Fis-performance-too-good-to-be-true%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Fis-performance-too-good-to-be-true%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Is%20performance%20too%20good%20to%20be%20true%3F%20Video%20series%20part%201) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fis-performance-too-good-to-be-true%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Fis-performance-too-good-to-be-true%3Futm_medium%3Dsocial%26utm_source%3Demail) More articles you might find interesting: [![Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/hubfs/WARC_Blog-Banner.png)](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) #### [Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [Read More](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [![How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/hubfs/FB_Prepare-Blog%20(3).png)](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) #### [How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Read More](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Back to blog home](http://blog.infectiousmedia.com) ![](https://news.keplergrp.com/hubfs/Performance_Email-grey%20(1).jpeg) ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) [![CTA_Banner_video](https://news.keplergrp.com/hs-fs/hubfs/Campaigns/Performance/CTA_Banner_video.png?width=1300&name=CTA_Banner_video.png)](https://info.infectiousmedia.com/stop-wasting-your-money-on-blackbox-ad-networks) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. [Strategy](https://news.keplergrp.com/tag/strategy) By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 23, 2019 Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021