--- title: News | Marketing description: Strategic insights from Kepler, the leading programmatic thinkers. --- - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/author/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) - [Capabilities](https://www.keplergrp.com/capabilities) - [About](https://www.keplergrp.com/about) - [Who we are](https://news.keplergrp.com/kepler/author/www.keplergrp.com/about) - [EMEA](https://www.keplergrp.com/emea) - [APAC](https://www.keplergrp.com/apac) - [News](https://news.keplergrp.com/kepler) - [Blog](https://news.keplergrp.com/kepler) - [Insights](https://3336178.hs-sites.com/resources) - [Our Culture](https://www.keplergrp.com/our-culture) - [Careers](https://www.keplergrp.com/careers) - [Contact](https://www.keplergrp.com/contact) # News ### Select Topic ![](https://www.campaigncreators.com/hubfs/blog_images/dropdown.svg) - [Strategy (29)](https://news.keplergrp.com/kepler/tag/strategy) - [News (16)](https://news.keplergrp.com/kepler/tag/news) - [Kepler Culture (15)](https://news.keplergrp.com/kepler/tag/kepler-culture) - [Technology (14)](https://news.keplergrp.com/kepler/tag/technology) - [Analytics (4)](https://news.keplergrp.com/kepler/tag/analytics) - [Kepler Events (4)](https://news.keplergrp.com/kepler/tag/kepler-events) - [Events (3)](https://news.keplergrp.com/kepler/tag/events) ### [Developing The Retail Media Opportunity Into Mainstream Media Investment: A Guide For Brands On What Needs To Happen Next](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment) Although retail media is accelerating, there are challenges for advertisers in navigating this new media. For advertisers,... [Read More](https://news.keplergrp.com/kepler/developing-the-retail-media-opportunity-into-mainstream-media-investment) ### [How to Spend the Right Amount at the Right Time on Amazon Search](https://news.keplergrp.com/kepler/how-to-spend-the-right-amount-at-the-right-time-on-amazon-search) Timing is everything in retail, but retail media platforms offer few options to advertisers who want to control spend by... [Read More](https://news.keplergrp.com/kepler/how-to-spend-the-right-amount-at-the-right-time-on-amazon-search) ### [Why more advertisers will see Amazon as a brand builder](https://news.keplergrp.com/kepler/why-more-advertisers-will-see-amazon-as-a-brand-builder) This article by Hannah Grobmyer, AVP of Client Delivery at Kepler, was originally published inThe Media Leader. [Read More](https://news.keplergrp.com/kepler/why-more-advertisers-will-see-amazon-as-a-brand-builder) ### [Webinar Recap: Transforming Your Connected TV Strategy](https://news.keplergrp.com/kepler/webinar-recap-transforming-your-connected-tv-strategy) If you didn't join our recent webinar, Transforming Your Connected TV Strategy, you missed an insightful conversation and... [Read More](https://news.keplergrp.com/kepler/webinar-recap-transforming-your-connected-tv-strategy) ### [Google’s sunsetting UA. What now?](https://news.keplergrp.com/kepler/googles-sunsetting-ua.-what-now) Google has announced it will replace its current analytics measurement standard – Universal Analytics (UA) – with Google... [Read More](https://news.keplergrp.com/kepler/googles-sunsetting-ua.-what-now) ### [Black History Month Spotlight: Thelicia Covington](https://news.keplergrp.com/kepler/black-history-month-spotlight-thelicia-covington) Representation matters. It gives people the space to feel validated and allows everyone to express their opinions... [Read More](https://news.keplergrp.com/kepler/black-history-month-spotlight-thelicia-covington) ### [Reverse Weave Week campaign for Champion shortlisted](https://news.keplergrp.com/kepler/keplers-reverse-weave-week-campaign-for-champion-shortlisted-for-digiday-awards) Kepler was recently shortlisted for Digiday’s Media Buying and Planning awards for our use of emergent media in a campaign... [Read More](https://news.keplergrp.com/kepler/keplers-reverse-weave-week-campaign-for-champion-shortlisted-for-digiday-awards) ### [Black History Month Spotlight: Gabriela Alleyne](https://news.keplergrp.com/kepler/black-history-month-spotlight-gabriela-alleyne) Representation matters. It gives people the space to feel validated and allows everyone to express their opinions... [Read More](https://news.keplergrp.com/kepler/black-history-month-spotlight-gabriela-alleyne) ### [What Google’s Topics API Proposal Means for Brands](https://news.keplergrp.com/kepler/what-googles-topics-api-proposal-means-for-brands) Google recently announced a new proposal for enabling interest-based advertising in Chrome: Topics API. Topics is intended... [Read More](https://news.keplergrp.com/kepler/what-googles-topics-api-proposal-means-for-brands) Prev [1](https://news.keplergrp.com/kepler) [2](https://news.keplergrp.com/kepler/author/marketing/page/2) [3](https://news.keplergrp.com/kepler/author/marketing/page/3) [4](https://news.keplergrp.com/kepler/author/marketing/page/4) [5](https://news.keplergrp.com/kepler/author/marketing/page/5) [Next](https://news.keplergrp.com/kepler/author/marketing/page/2) # Ready for Transformation? 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