As the advertising ecosystem continues to evolve, Marketers faced new restrictions in 2021 that are impacting how businesses utilize digital marketing to reach their target audience. In our recent webinar The Big Reset: Your Facebook Advertising in a Post iOS14 World, we explored:

• Effectively using platforms like Facebook for brand media (i.e., not just direct response)
• Navigating loss in signals following the iOS14.5 update
• Building effective creative for brands
• Approaching measurement to drive the incremental impact of media across the funnel

"There isn't one source of truth, it's looking at a series of data points, working with our agency partners to determine things like objective and KPI and assessing measurement." - Seán O'Mahony, VP of Digital Marketing at Bed Bath & Beyond

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Webinar Replay

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Download the Presentation

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The webinar was recorded on October 20, 2021 and features:

• Nitin Rabadia- Commercial Director, Kepler EMEA‍
• Katie Baldwin - Director of Midsize Agencies, North America at Facebook ‍
• Hannah Grobmyer - AVP Client Solutions (US) at Kepler‍
• Marcus Cumby - Product Marketing Manager, Delivery & Optimization at Facebook‍
• Nick Graham - Client Partner (UK) at Kepler‍
• Andrea Fenel - Social Media Channel Lead at HSBC Digital Hub‍
• Sam Doyle, EMEA Scaled Lead, Creative Shop at Facebook
• ‍Paul Fagan - Marketing Science Partner, Northern Europe at Facebook‍
• Peter Rice - Director, Marketing Systems Strategy at Kepler‍
• Seán O'Mahony - VP of Digital Marketing at Bed Bath & Beyond

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