---
title: "La spécificité française d’Infectious Media : changer l’expérience que l’internaute a de la publicité"
description: "La spécificité française d’Infectious Media : changer l’expérience que l’internaute a de la publicité"
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/ad-exchange-e1367332881249.png
---

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# La spécificité française d’Infectious Media : changer l’expérience que l’internaute a de la publicité

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 13, 2017

![](https://news.keplergrp.com/hs-fs/hubfs/Imported_Blog_Media/ad-exchange-e1367332881249.png?width=220&height=45&name=ad-exchange-e1367332881249.png)*'Sylvain Deffay, le directeur général d’Infectious Media pour la France, parle de véritable « explosion » du RTB de ce côté-ci de la Manche, où l’on a déjà pratiquement rattrapé le Royaume-Uni (ils sont à 16%, nous à 15% du marché display). Et la spécificité française vient de la maturité de ses éditeurs qui, laissant de côté leurs rivalités, ont su s’associer pour offrir au marché des places et des audiences qualifiées, explique Sylvain'. *

 

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