---
title: Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone
description: Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/ad-exchange-e1367332881249.png
---

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# Le duo Yahoo-Infectious Media lance sa première campagne de programmatic branding dans l’Hexagone

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 13, 2017

Il y a quelques semaines Yahoo UK avait séduit une grande marque de luxe (Burberry) qui s’était à l’occasion essayé au programmatique branding.

Yahoo et Infectious Media ont réalisé début janvier une opération unique de programmatic branding sur le marché français en combinant la page d’accueil de Yahoo avec une série de formats publicitaires premium tels que le ‘Billboard video’ et le ‘360×600’, commercialisés en programmatique garanti.

Lire plus sur [AD-EXCHANGE.FR](http://www.ad-exchange.fr/le-duo-yahoo-infectious-media-lance-sa-premiere-campagne-de-programmatic-branding-dans-lhexagone-21996/)

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