---
title: What we learnt from an advertiser roundtable on programmatic
description: What we learnt from an advertiser roundtable on programmatic
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/mediatel-newsline-150x150.jpeg
---

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# What we learnt from an advertiser roundtable on programmatic

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 13, 2017

 

Our CEO & co-founder, Martin Kelly discusses the importance of advertising strategy and advises advertisers on key questions they need to ask their partners.

"Advertisers are questioning programmatic transparency, but is all this debate detracting from their advertising strategy", asks Martin Kelly.

Read more at [Mediatel.co.uk](http://mediatel.co.uk/newsline/2015/02/13/what-we-learnt-from-an-advertiser-roundtable-on-programmatic/)

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Jul 13, 2017

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