Programmatic Blog

New report reveals turbulent nature of RTB ad costs and CTRs

Written by Marketing | Oct 25, 2012 3:54:52 PM

Econsultancy article picks up some trends from our Summer 2013 RTB report.

Real-time bidding (RTB) is no longer an unknown entity for marketers, but equally it has yet to reach a clear tipping point in terms of mainstream adoption. It’s not far off that point though and the launch of Facebook’s RTB network should hasten the move towards more widespread investment... read more at Econsultancy