---
title: New report reveals turbulent nature of RTB ad costs and CTRs
description: Econsultancy article picks up some trends from our Summer 2013 RTB report
---

[Programmatic Blog](https://news.keplergrp.com)

# [New report reveals turbulent nature of RTB ad costs and CTRs](https://news.keplergrp.com/new-report-reveals)

 Written by [Marketing](https://news.keplergrp.com/author/marketing) | Oct 25, 2012 3:54:52 PM

Econsultancy article picks up some trends from our Summer 2013 RTB report.

*Real-time bidding (RTB) is no longer an unknown entity for marketers, but equally it has yet to reach a clear tipping point in terms of mainstream adoption. It’s not far off that point though and the launch of Facebook’s RTB network should hasten the move towards more widespread investment..*. read more at [Econsultancy](http://econsultancy.com/uk/blog/10947-new-report-reveals-turbulent-nature-of-rtb-ad-costs-and-ctrs)

[View full post](https://news.keplergrp.com/new-report-reveals)

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