Programmatic Blog (11)

Strategy

Why APAC should look to Europe, not the US, for programmatic solutions

Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ...

By: Attila Jakab, on Apr 2, 2018

Strategy

High Volume with Safety & Profit Vs Whitelisting

Dan Larden, Global Strategic Partnerships Director, Infectious Media, shares insights on whitelisting - a technique used for brand safety

By: Dan Larden, on Apr 2, 2018

News

Infectious Media take home three awards at The Wires Awards!

We're celebrating three award wins at TheWires: Best B2C Campaign with John Lewis, Best Agency AdOps Team and the Grand Prix award!

By: Marketing, on Apr 2, 2018

Strategy

The challenges of in-housing programmatic

Many advertisers are talking about in-housing their programmatic advertising activity. But what does it really take for an advertiser?

By: Marketing, on Apr 2, 2018

Strategy

Looking to in-house your programmatic strategy?

Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy.

By: Attila Jakab, on Apr 2, 2018

Technology

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

Will the upcoming GDPR regulations make the digital duopoly even more dominant in digital media – and, if so, what can smaller players do?

By: Dan de Sybel, on Apr 2, 2018

Strategy

Report into the programmatic in-house trend

IM's new research and insights into the current attitudes and trends from marketers about their programmatic advertising

By: Marketing, on Apr 2, 2018

Technology

How are adtech players are approaching consent in GDPR

With the upcoming GDPR changes, Infectious Media’s CTO, Dan de Sybel speaks to The Drum about how this will affect adtech players.

By: Dan de Sybel, on Apr 2, 2018

Strategy

Are you really ready to in-house programmatic?

We ask Wayne Blodwell from The Programmatic Advisory if in-housing your programmatic advertising is the right thing to do for every brand ...

By: Wayne Blodwell, on Apr 2, 2018

Technology

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. Digiday talks with our CTO, Dan de Sybel

By: Dan de Sybel, on Apr 2, 2018

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Blog

Why APAC should look to Europe, not the US, for programmatic solutions

High Volume with Safety & Profit Vs Whitelisting

Infectious Media take home three awards at The Wires Awards!

The challenges of in-housing programmatic

Looking to in-house your programmatic strategy?

Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire

Report into the programmatic in-house trend

How are adtech players are approaching consent in GDPR

Are you really ready to in-house programmatic?

‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google

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