--- title: Programmatic Blog (11) description: Strategic insight from Infectious Media, the leading programmatic thinkers (11) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![europelitup-e1427462133676](https://news.keplergrp.com/hubfs/europelitup-e1427462133676.jpg)](https://news.keplergrp.com/apac-should-look-to-europe-for-programmatic-solutions) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why APAC should look to Europe, not the US, for programmatic solutions](https://news.keplergrp.com/apac-should-look-to-europe-for-programmatic-solutions) Attila Jakab argues that because European ad tech has learned how to buy across a fragmented, multi-market region, it is better suited for ... [Read More](https://news.keplergrp.com/apac-should-look-to-europe-for-programmatic-solutions) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![rope-3214773_1920](https://news.keplergrp.com/hubfs/rope-3214773_1920.jpg)](https://news.keplergrp.com/whitelisting-insights) [Strategy](https://news.keplergrp.com/tag/strategy) #### [High Volume with Safety & Profit Vs Whitelisting](https://news.keplergrp.com/whitelisting-insights) Dan Larden, Global Strategic Partnerships Director, Infectious Media, shares insights on whitelisting - a technique used for brand safety [Read More](https://news.keplergrp.com/whitelisting-insights) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Apr 2, 2018 [![Image uploaded from iOS (36).jpg](https://news.keplergrp.com/hubfs/Image%20uploaded%20from%20iOS%20(36).jpg)](https://news.keplergrp.com/thewires-awards-win) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media take home three awards at The Wires Awards!](https://news.keplergrp.com/thewires-awards-win) We're celebrating three award wins at TheWires: Best B2C Campaign with John Lewis, Best Agency AdOps Team and the Grand Prix award! [Read More](https://news.keplergrp.com/thewires-awards-win) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![tower-1379715_1920](https://news.keplergrp.com/hubfs/tower-1379715_1920.jpg)](https://news.keplergrp.com/challenges-of-in-housing-programmatic) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The challenges of in-housing programmatic](https://news.keplergrp.com/challenges-of-in-housing-programmatic) Many advertisers are talking about in-housing their programmatic advertising activity. But what does it really take for an advertiser? [Read More](https://news.keplergrp.com/challenges-of-in-housing-programmatic) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![render-1477041](https://news.keplergrp.com/hubfs/render-1477041.jpg)](https://news.keplergrp.com/advice-to-advertisers-on-in-housing) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Looking to in-house your programmatic strategy?](https://news.keplergrp.com/advice-to-advertisers-on-in-housing) Attila Jakab, Managing Director at Infectious Media provides his advice to advertisers looking to in-house their programmatic strategy. [Read More](https://news.keplergrp.com/advice-to-advertisers-on-in-housing) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![European-Union-GDPR](https://news.keplergrp.com/hubfs/European-Union-GDPR.jpg)](https://news.keplergrp.com/collaborate-or-die) [Technology](https://news.keplergrp.com/tag/technology) #### [Collaborate or Die: Q&A with Dan de Sybel and ExchangeWire](https://news.keplergrp.com/collaborate-or-die) Will the upcoming GDPR regulations make the digital duopoly even more dominant in digital media – and, if so, what can smaller players do? [Read More](https://news.keplergrp.com/collaborate-or-die) By: [Dan de Sybel](https://news.keplergrp.com/author/dan-de-sybel), on Apr 2, 2018 [![finger-spinner-2719218_1920](https://news.keplergrp.com/hubfs/finger-spinner-2719218_1920.jpg)](https://news.keplergrp.com/press-release-in-house-programmatic-report) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Report into the programmatic in-house trend](https://news.keplergrp.com/press-release-in-house-programmatic-report) IM's new research and insights into the current attitudes and trends from marketers about their programmatic advertising [Read More](https://news.keplergrp.com/press-release-in-house-programmatic-report) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![flag-2608475_1920](https://news.keplergrp.com/hubfs/flag-2608475_1920.jpg)](https://news.keplergrp.com/how-adtech-partners-approach-sent-to-gdpr) [Technology](https://news.keplergrp.com/tag/technology) #### [How are adtech players are approaching consent in GDPR](https://news.keplergrp.com/how-adtech-partners-approach-sent-to-gdpr) With the upcoming GDPR changes, Infectious Media’s CTO, Dan de Sybel speaks to The Drum about how this will affect adtech players. [Read More](https://news.keplergrp.com/how-adtech-partners-approach-sent-to-gdpr) By: [Dan de Sybel](https://news.keplergrp.com/author/dan-de-sybel), on Apr 2, 2018 [![pexels-photo-577585.jpeg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/pexels-photo-577585.jpeg)](https://news.keplergrp.com/operating-model-programmatic-advisory) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Are you really ready to in-house programmatic?](https://news.keplergrp.com/operating-model-programmatic-advisory) We ask Wayne Blodwell from The Programmatic Advisory if in-housing your programmatic advertising is the right thing to do for every brand ... [Read More](https://news.keplergrp.com/operating-model-programmatic-advisory) By: [Wayne Blodwell](https://news.keplergrp.com/author/wayne-blodwell), on Apr 2, 2018 [![amazon-echo-alexa-hardware1-ss-1920](https://news.keplergrp.com/hubfs/amazon-echo-alexa-hardware1-ss-1920.jpg)](https://news.keplergrp.com/why-amazon-dsp-is-becoming-a-rival-to-google) [Technology](https://news.keplergrp.com/tag/technology) #### [‘The tech is good enough’: Why Amazon’s DSP is becoming a rival to Google](https://news.keplergrp.com/why-amazon-dsp-is-becoming-a-rival-to-google) Google is still the most dominant company in ad tech, but Amazon is gaining on the search giant. Digiday talks with our CTO, Dan de Sybel [Read More](https://news.keplergrp.com/why-amazon-dsp-is-becoming-a-rival-to-google) By: [Dan de Sybel](https://news.keplergrp.com/author/dan-de-sybel), on Apr 2, 2018 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/6) [9](https://news.keplergrp.com/page/9) [10](https://news.keplergrp.com/page/10) [11](https://news.keplergrp.com/page/11) [12](https://news.keplergrp.com/page/12) [13](https://news.keplergrp.com/page/13) [...](https://news.keplergrp.com/page/16) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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