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Whitelisting Is Programmatic's Protectionist Trade Policy

Infectious Media's Managing Director, Attila Jakab, speaks to MediaPost around the topic of ad fraud, brand safety and viewability.
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By: Attila Jakab, on Mar 5, 2018
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Infectious Media Featured in The Sunday Times Tech Track 100

Infectious Media is delighted to announce it has been named in The Sunday Times Tech Track List of 100 companies with the fastest-growing ...
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By: Marketing, on Apr 2, 2018
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Keeping your brand safe online shouldn't mean hiding in a programmatic cave

Brand safety has rightfully become a crucial part of digital media planning. How can marketers ensure safety whilst also maximising ...
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By: Attila Jakab, on Apr 2, 2018
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MarTech - TechBytes with Dan de Sybel

TechBites interview with Dan de Sybel by MarTech
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By: Dan de Sybel, on Apr 2, 2018
Whitelisting is a blunt instrument, narrowing media is ultimately ineffective.

Whitelisting is a blunt instrument in the fight against ad fraud

Narrowing media lists is an understandable but ultimately ineffective way of keeping a brand safe online
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By: Marketing, on Apr 2, 2018
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Infectious Media shortlisted in the Media Week Awards 2017

IM has been shortlisted in the Media Week Awards into the International Campaign category, focusing on re-wiring Expedia's international ...
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By: Marketing, on Apr 2, 2018
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What does it take to bring programmatic in-house ?

What does it take to in-house programmatic? We speak to Sammy Austin from Autotrader in our third part of our programmatic guide with ISBA.
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By: Marketing, on Apr 4, 2018
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The Pros & Cons of Ad Networks and Agency Trading Desks

There are different ways an advertiser can approach programmatic advertising. Each has their own pros and cons that marketers should be ...
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By: Marketing, on Apr 2, 2018
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Getting your business fit for Programmatic

Discover how to get your business fit for programmatic and how to implement your strategy
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By: Marketing, on Apr 4, 2018
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Ad Blocking

Everything you need to know about programmatic series featuring extracts from our co-authored guide with ISBA - This extract is taken from ...
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By: Marketing, on Apr 4, 2018
 

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