--- title: Programmatic Blog (32) description: Strategic insight from Infectious Media, the leading programmatic thinkers (32) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/the-antisocial-network) #### [The Antisocial Network](https://news.keplergrp.com/the-antisocial-network) The Antisocial Network [Read More](https://news.keplergrp.com/the-antisocial-network) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/data-driven-attribution) #### [Data Driven Attribution](https://news.keplergrp.com/data-driven-attribution) Data Driven Attribution [Read More](https://news.keplergrp.com/data-driven-attribution) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/measurement-the-elephant-in-the-attribution-room) #### [Measurement – The Elephant in the (Attribution) Room](https://news.keplergrp.com/measurement-the-elephant-in-the-attribution-room) Measurement – The Elephant in the (Attribution) Room [Read More](https://news.keplergrp.com/measurement-the-elephant-in-the-attribution-room) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/the-third-channel) #### [The Third Channel](https://news.keplergrp.com/the-third-channel) A simplistic view of digital media buying is that there are two very clear disciplines, ‘search’ and ‘display.’ [Read More](https://news.keplergrp.com/the-third-channel) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 14, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/googles-plans-for-display-market-dominance) #### [Googles plans for display market dominance.](https://news.keplergrp.com/googles-plans-for-display-market-dominance) Googles plans for display market dominance. [Read More](https://news.keplergrp.com/googles-plans-for-display-market-dominance) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![download.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/download.png)](https://news.keplergrp.com/the-rtb-difference) #### [The RTB Difference](https://news.keplergrp.com/the-rtb-difference) Picture the scene. It’s 2004 and Scott Ferber, one of the founders of Advertising.com, is giving one of his inspirational companywide ... [Read More](https://news.keplergrp.com/the-rtb-difference) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![clientLogo_adexchanger1.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/clientLogo_adexchanger1.png)](https://news.keplergrp.com/twopublishers) #### [A Tale of Two Publishers](https://news.keplergrp.com/twopublishers) A Tale of Two Publishers [Read More](https://news.keplergrp.com/twopublishers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/lies-damned-lies) #### [Lies, Damned Lies](https://news.keplergrp.com/lies-damned-lies) Lies, Damned Lies [Read More](https://news.keplergrp.com/lies-damned-lies) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![business-insider-press-logo.png](https://news.keplergrp.com/hubfs/Imported_Blog_Media/business-insider-press-logo.png)](https://news.keplergrp.com/whats-next-for-google) #### [What's next for Google?](https://news.keplergrp.com/whats-next-for-google) What's next for Google? [Read More](https://news.keplergrp.com/whats-next-for-google) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [![IM Logo Square Transparent.png](https://news.keplergrp.com/hubfs/Infectious%20Media%20June2017%20Theme/Images/IM%20Logo%20Square%20Transparent.png)](https://news.keplergrp.com/binary-planning) #### [Binary Planning](https://news.keplergrp.com/binary-planning) We like data. But data isn't (and shouldn't be) the be all and end all. [Read More](https://news.keplergrp.com/binary-planning) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 13, 2017 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/27) [29](https://news.keplergrp.com/page/29) [30](https://news.keplergrp.com/page/30) [31](https://news.keplergrp.com/page/31) [32](https://news.keplergrp.com/page/32) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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