--- title: Programmatic Blog (4) description: Strategic insight from Infectious Media, the leading programmatic thinkers (4) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![Performance_Email-grey2 (1)](https://news.keplergrp.com/hubfs/Performance_Email-grey2%20(1).jpg)](https://news.keplergrp.com/an-addiction-thats-hard-to-break) [Strategy](https://news.keplergrp.com/tag/strategy) #### [An addiction that’s hard to break? Video series part 2](https://news.keplergrp.com/an-addiction-thats-hard-to-break) In this second part of our short performance marketing video series, we look into how bad measurement makes blackbox ad networks look ... [Read More](https://news.keplergrp.com/an-addiction-thats-hard-to-break) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 23, 2019 [![Performance_Email-grey (1)](https://news.keplergrp.com/hubfs/Performance_Email-grey%20(1).jpeg)](https://news.keplergrp.com/is-performance-too-good-to-be-true) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Is performance too good to be true? Video series part 1](https://news.keplergrp.com/is-performance-too-good-to-be-true) In this first part of our short performance marketing video series, we look into the history of display advertising and the role of ad ... [Read More](https://news.keplergrp.com/is-performance-too-good-to-be-true) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 23, 2019 [![CTA_Banner_video](https://news.keplergrp.com/hubfs/CTA_Banner_video.png)](https://news.keplergrp.com/stop-wasting-your-money-on-blackbox-ad-networks-series) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Stop wasting your money on blackbox ad networks - Video series](https://news.keplergrp.com/stop-wasting-your-money-on-blackbox-ad-networks-series) Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, ... [Read More](https://news.keplergrp.com/stop-wasting-your-money-on-blackbox-ad-networks-series) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 10, 2019 [![IMG_2863](https://news.keplergrp.com/hubfs/IMG_2863.jpg)](https://news.keplergrp.com/what-are-you-going-to-do-with-the-unused-computers-sitting-in-the-corner-of-your-office) [News](https://news.keplergrp.com/tag/news) #### [What are you going to do with the unused computers sitting in the corner of your office?](https://news.keplergrp.com/what-are-you-going-to-do-with-the-unused-computers-sitting-in-the-corner-of-your-office) Camara is a charity that takes unused computers from businesses, wipes and refurbishes them, uploads them with bespoke educational ... [Read More](https://news.keplergrp.com/what-are-you-going-to-do-with-the-unused-computers-sitting-in-the-corner-of-your-office) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 3, 2019 [![conte-sufc3ad0001-copiaeng-1024x646](https://news.keplergrp.com/hubfs/conte-sufc3ad0001-copiaeng-1024x646.jpg)](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Marketers who get measurement wrong are not thinking big enough](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ... [Read More](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on May 24, 2019 [![Winner](https://news.keplergrp.com/hubfs/Winner.jpg)](https://news.keplergrp.com/infectious-media-john-lewis-partners-win-the-branding-award) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis](https://news.keplergrp.com/infectious-media-john-lewis-partners-win-the-branding-award) Infectious Media wins the Branding award at The Drum Digital Advertising Awards Europe with John Lewis & Partners. [Read More](https://news.keplergrp.com/infectious-media-john-lewis-partners-win-the-branding-award) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 10, 2019 [![IAB12](https://news.keplergrp.com/hubfs/IAB12.png)](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) [News](https://news.keplergrp.com/tag/news) #### [Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy [Read More](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on May 8, 2019 [![Double exposure design. Business partners concept with businessman and businesswoman handshake at modern office indoors](https://news.keplergrp.com/hubfs/Stock%20images/Double%20exposure%20design.%20Business%20partners%20concept%20with%20businessman%20and%20businesswoman%20handshake%20at%20modern%20office%20indoors.jpeg)](https://news.keplergrp.com/publicis-group-acquires-epsilon) [News](https://news.keplergrp.com/tag/news) #### [Publicis Group Acquires Epsilon: Reaction from IM's CEO, Martin Kelly](https://news.keplergrp.com/publicis-group-acquires-epsilon) Infectious Media's CEO, Martin Kelly, shares his views from the recent acquisition of Epsilon by Publicis Groupe and Alliance Data Systems ... [Read More](https://news.keplergrp.com/publicis-group-acquires-epsilon) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on May 1, 2019 [![1](https://news.keplergrp.com/hubfs/1.jpg)](https://news.keplergrp.com/infectious-media-shortlisted-for-6-drum-digital-advertising-awards) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media shortlisted for 6 Drum Digital Advertising Awards](https://news.keplergrp.com/infectious-media-shortlisted-for-6-drum-digital-advertising-awards) Infectious Media has been shortlisted into 6 categories in the Drum Digital Advertising Awards. [Read More](https://news.keplergrp.com/infectious-media-shortlisted-for-6-drum-digital-advertising-awards) By: [Marketing](https://news.keplergrp.com/author/marketing), on Mar 15, 2019 [![Best Companies Day](https://news.keplergrp.com/hubfs/Best%20Companies%20Day.png)](https://news.keplergrp.com/infectious-media-celebrates-being-one-of-the-uks-best-companies-to-work-for) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media celebrates being one of the UK's Best Companies to work for!](https://news.keplergrp.com/infectious-media-celebrates-being-one-of-the-uks-best-companies-to-work-for) Infectious Media has been awarded a 1\* accreditation by workplace engagement specialist body Best Companies, placing it as one of the best ... [Read More](https://news.keplergrp.com/infectious-media-celebrates-being-one-of-the-uks-best-companies-to-work-for) By: [Marketing](https://news.keplergrp.com/author/marketing), on Mar 1, 2019 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/1) [2](https://news.keplergrp.com/page/2) [3](https://news.keplergrp.com/page/3) [4](https://news.keplergrp.com/page/4) [5](https://news.keplergrp.com/page/5) [6](https://news.keplergrp.com/page/6) [...](https://news.keplergrp.com/page/9) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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