--- title: Programmatic Blog (5) description: Strategic insight from Infectious Media, the leading programmatic thinkers (5) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![bakery-baking-bread-1546890](https://news.keplergrp.com/hubfs/bakery-baking-bread-1546890.jpg)](https://news.keplergrp.com/reports-of-the-death-of-the-cookie-have-been-exaggerated-until-now) [News](https://news.keplergrp.com/tag/news) #### [Reports of the death of the cookie have been exaggerated, until now](https://news.keplergrp.com/reports-of-the-death-of-the-cookie-have-been-exaggerated-until-now) We’re witnessing the slow decline of the 3rd party cookie, but as nearly all desktop targeting and tracking relies on it, its disappearance ... [Read More](https://news.keplergrp.com/reports-of-the-death-of-the-cookie-have-been-exaggerated-until-now) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Oct 25, 2019 [![billboards-buildings-city-34142](https://news.keplergrp.com/hubfs/billboards-buildings-city-34142.jpg)](https://news.keplergrp.com/the-automation-of-everything-programmatic-everywhere) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The automation of everything, programmatic everywhere](https://news.keplergrp.com/the-automation-of-everything-programmatic-everywhere) The growth of programmatic has headlined much of the industry news over the past few years and continues on a significant growth ... [Read More](https://news.keplergrp.com/the-automation-of-everything-programmatic-everywhere) By: [Maria Moore](https://news.keplergrp.com/author/maria-moore), on Aug 6, 2019 [![adult-beautiful-blur-787929](https://news.keplergrp.com/hubfs/adult-beautiful-blur-787929.jpg)](https://news.keplergrp.com/5g) [Strategy](https://news.keplergrp.com/tag/strategy) #### [5G is coming, and it’s going to have a seismic impact on the industry](https://news.keplergrp.com/5g) 5G will transform not only the advertising world but will revolutionise how we communicate with the connected consumer. As marketers and ... [Read More](https://news.keplergrp.com/5g) By: [Dan Gibbins](https://news.keplergrp.com/author/dan-gibbins), on Feb 12, 2019 [![desk-dust-measurement-88733](https://news.keplergrp.com/hubfs/desk-dust-measurement-88733.jpg)](https://news.keplergrp.com/measurement-challenges-2019) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Measurement challenges will continue in 2019, why is this and what can you do about it?](https://news.keplergrp.com/measurement-challenges-2019) Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ... [Read More](https://news.keplergrp.com/measurement-challenges-2019) By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on Aug 6, 2019 [![4k-wallpaper-abstract-aluminum-210158](https://news.keplergrp.com/hubfs/4k-wallpaper-abstract-aluminum-210158.jpg)](https://news.keplergrp.com/supply-chain-transparency-and-the-opportunity-to-take-back-control) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Supply chain transparency, and the opportunity to take back control](https://news.keplergrp.com/supply-chain-transparency-and-the-opportunity-to-take-back-control) In 2018 the ‘Murky supply chain’ had started to clean up its act with initiatives such as ads.txt. In 2019 this process will continue and ... [Read More](https://news.keplergrp.com/supply-chain-transparency-and-the-opportunity-to-take-back-control) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Feb 12, 2019 [![casual-cellphone-contemporary-1471752](https://news.keplergrp.com/hubfs/casual-cellphone-contemporary-1471752.jpg)](https://news.keplergrp.com/the-evolution-of-social-media-means-the-management-of-this-important-channel-is-changing) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The evolution of social media means the management of this important channel is changing](https://news.keplergrp.com/the-evolution-of-social-media-means-the-management-of-this-important-channel-is-changing) Social media is an intertwined part of the majority of people's lives, so from a marketing perspective it offers unrivalled opportunities ... [Read More](https://news.keplergrp.com/the-evolution-of-social-media-means-the-management-of-this-important-channel-is-changing) By: [Leike van Velthoven](https://news.keplergrp.com/author/leike-van-velthoven), on Feb 12, 2019 [![pexels-photo-96381](https://news.keplergrp.com/hubfs/pexels-photo-96381.jpeg)](https://news.keplergrp.com/building-your-tech-stack) [Technology](https://news.keplergrp.com/tag/technology) #### [Building your tech stack](https://news.keplergrp.com/building-your-tech-stack) Building technology infrastructure is one of the key building blocks for success in digital marketing. The ad tech stack is often the ... [Read More](https://news.keplergrp.com/building-your-tech-stack) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Aug 6, 2019 [![Programmatic-Trends-2019-720x374-generic](https://news.keplergrp.com/hubfs/Programmatic-Trends-2019-720x374-generic.jpg)](https://news.keplergrp.com/programmatic-trends-2019) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Programmatic Trends 2019](https://news.keplergrp.com/programmatic-trends-2019) We've selected some of the trends that we think are key to shaping the year ahead and have summarised them here for you, if they are not on ... [Read More](https://news.keplergrp.com/programmatic-trends-2019) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Feb 12, 2019 [![](https://news.keplergrp.com/hubfs/Andy.png)](https://news.keplergrp.com/reasons-to-consider-in-housing-your-programmatic-data) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Reasons to consider in-housing your programmatic data](https://news.keplergrp.com/reasons-to-consider-in-housing-your-programmatic-data) As brands begin to take more ownership of their data and better understand consumer journeys, arguably, media agencies still have a better ... [Read More](https://news.keplergrp.com/reasons-to-consider-in-housing-your-programmatic-data) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 6, 2019 [![WFA_Report_600x278 (2)](https://news.keplergrp.com/hubfs/WFA_Report_600x278%20(2).jpg)](https://news.keplergrp.com/global-programmatic-market-maturity-report-2018) [News](https://news.keplergrp.com/tag/news) #### [Global Programmatic Market Maturity Report 2018](https://news.keplergrp.com/global-programmatic-market-maturity-report-2018) The World Federation of Advertisers and Infectious Media have compiled a unique study into the level of local programmatic maturity around ... [Read More](https://news.keplergrp.com/global-programmatic-market-maturity-report-2018) By: [Marketing](https://news.keplergrp.com/author/marketing), on Dec 6, 2018 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/1) [3](https://news.keplergrp.com/page/3) [4](https://news.keplergrp.com/page/4) [5](https://news.keplergrp.com/page/5) [6](https://news.keplergrp.com/page/6) [7](https://news.keplergrp.com/page/7) [...](https://news.keplergrp.com/page/10) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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