Programmatic Blog (7)

Analytics

Four pillars of good measurement

What can you do to put the principles in place?

By: Marketing, on Aug 21, 2018

Analytics

Measurement gold standard

How to achieve the best measurement model

By: Marketing, on Jun 11, 2019

News

Changing measurement barriers

There are four key reasons why improving digital media measurement is a complex challenge.

By: Marketing, on Aug 21, 2018

News

Infectious Media's work with Camara Education

Infectious Media worked with Camara Education to help improve education in disadvantaged communities around the world, as part of a CSR ...

By: Marketing, on Aug 21, 2018

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Strategy

Programmatic in-housing: hybrid models let advertisers take control

As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ...

By: Martin Kelly, on Jun 25, 2018

Strategy

Time for a New Approach? The Value of First-Party Data

There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ...

By: Martin Kelly, on Jun 25, 2018

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Strategy

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

With Deutsche Telekom recently introducing its new media operating model across Europe, the company has appointed Infectious Media as ...

By: Marketing, on Jun 14, 2018

Strategy

The digital ad industry must come clean to regain trust

There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital.

By: Martin Kelly, on Jun 12, 2018

Analytics

Getting the Measure of Programmatic

Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ...

By: Rachael Morris, on Jun 8, 2018

Strategy

The out-of-home commercial model is broken - programmatic is the fix

Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel

By: Dan Larden, on Jun 6, 2018

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Blog

Four pillars of good measurement

Measurement gold standard

Changing measurement barriers

Infectious Media's work with Camara Education

Programmatic in-housing: hybrid models let advertisers take control

Time for a New Approach? The Value of First-Party Data

Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model

The digital ad industry must come clean to regain trust

Getting the Measure of Programmatic

The out-of-home commercial model is broken - programmatic is the fix

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