--- title: Programmatic Blog (7) description: Strategic insight from Infectious Media, the leading programmatic thinkers (7) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![pillar-capitals-2135682_1920](https://news.keplergrp.com/hubfs/pillar-capitals-2135682_1920.jpg)](https://news.keplergrp.com/four-pillars-of-good-measurement) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Four pillars of good measurement](https://news.keplergrp.com/four-pillars-of-good-measurement) What can you do to put the principles in place? [Read More](https://news.keplergrp.com/four-pillars-of-good-measurement) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![desk-dust-measurement-88733](https://news.keplergrp.com/hubfs/desk-dust-measurement-88733.jpg)](https://news.keplergrp.com/measurement-gold-standard) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Measurement gold standard](https://news.keplergrp.com/measurement-gold-standard) How to achieve the best measurement model [Read More](https://news.keplergrp.com/measurement-gold-standard) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jun 11, 2019 [![pexels-photo-159888](https://news.keplergrp.com/hubfs/Imported_Blog_Media/pexels-photo-159888.jpeg)](https://news.keplergrp.com/changing-measurement-barriers) [News](https://news.keplergrp.com/tag/news) #### [Changing measurement barriers](https://news.keplergrp.com/changing-measurement-barriers) There are four key reasons why improving digital media measurement is a complex challenge. [Read More](https://news.keplergrp.com/changing-measurement-barriers) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![Image uploaded from iOS (56)](https://news.keplergrp.com/hubfs/Image%20uploaded%20from%20iOS%20(56).jpg)](https://news.keplergrp.com/camara-education) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media's work with Camara Education](https://news.keplergrp.com/camara-education) Infectious Media worked with Camara Education to help improve education in disadvantaged communities around the world, as part of a CSR ... [Read More](https://news.keplergrp.com/camara-education) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![power-plant-control-room-electric-old-55830 (1)](https://news.keplergrp.com/hubfs/power-plant-control-room-electric-old-55830%20(1).jpeg)](https://news.keplergrp.com/programmatic-in-housing-hybrid-models-let-advertisers-take-control) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Programmatic in-housing: hybrid models let advertisers take control](https://news.keplergrp.com/programmatic-in-housing-hybrid-models-let-advertisers-take-control) As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that ... [Read More](https://news.keplergrp.com/programmatic-in-housing-hybrid-models-let-advertisers-take-control) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 25, 2018 [![matrix-1735640_640](https://news.keplergrp.com/hubfs/matrix-1735640_640.jpg)](https://news.keplergrp.com/time-for-a-new-approach-the-value-of-first-party-data) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Time for a New Approach? The Value of First-Party Data](https://news.keplergrp.com/time-for-a-new-approach-the-value-of-first-party-data) There are increasing signs of a major shift taking place in programmatic right now, and at the heart of it is a sharp focus on data, ... [Read More](https://news.keplergrp.com/time-for-a-new-approach-the-value-of-first-party-data) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 25, 2018 [![e17e998f-1707-4bf3-9954-a121cf2e49e9-original](https://news.keplergrp.com/hubfs/e17e998f-1707-4bf3-9954-a121cf2e49e9-original.jpeg)](https://news.keplergrp.com/deutsche-telekom-brings-in-infectious-media-to-help-implement-its-media-operating-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Deutsche Telekom brings in Infectious Media to help implement its Media Operating Model](https://news.keplergrp.com/deutsche-telekom-brings-in-infectious-media-to-help-implement-its-media-operating-model) With Deutsche Telekom recently introducing its new media operating model across Europe, the company has appointed Infectious Media as ... [Read More](https://news.keplergrp.com/deutsche-telekom-brings-in-infectious-media-to-help-implement-its-media-operating-model) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jun 14, 2018 [![pexels-photo](https://news.keplergrp.com/hubfs/pexels-photo.jpg)](https://news.keplergrp.com/the-digital-ad-industry-must-come-clean-to-regain-trust) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The digital ad industry must come clean to regain trust](https://news.keplergrp.com/the-digital-ad-industry-must-come-clean-to-regain-trust) There have been numerous calls for the advertising industry to clean up its act, particularly when it comes to digital. [Read More](https://news.keplergrp.com/the-digital-ad-industry-must-come-clean-to-regain-trust) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jun 12, 2018 [![measurement-krawiecka-3176115_1920](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176115_1920.jpg)](https://news.keplergrp.com/getting-the-measure-of-programmatic) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Getting the Measure of Programmatic](https://news.keplergrp.com/getting-the-measure-of-programmatic) Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ... [Read More](https://news.keplergrp.com/getting-the-measure-of-programmatic) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Jun 8, 2018 [![](https://news.keplergrp.com/hubfs/pexels-photo-669615.jpeg)](https://news.keplergrp.com/the-out-of-home-commercial-model-is-broken-programmatic-is-the-fix) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The out-of-home commercial model is broken - programmatic is the fix](https://news.keplergrp.com/the-out-of-home-commercial-model-is-broken-programmatic-is-the-fix) Major structural changes need to be made if out-of-home is to reap the digital rewards on offer, writes Dan Larden to Mediatel [Read More](https://news.keplergrp.com/the-out-of-home-commercial-model-is-broken-programmatic-is-the-fix) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Jun 6, 2018 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/2) [5](https://news.keplergrp.com/page/5) [6](https://news.keplergrp.com/page/6) [7](https://news.keplergrp.com/page/7) [8](https://news.keplergrp.com/page/8) [9](https://news.keplergrp.com/page/9) [...](https://news.keplergrp.com/page/12) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021