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APAC Marketers Need to Get Measurement Right First

Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ...
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By: Attila Jakab, on Apr 13, 2018
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Measurement needs a fix

Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ...
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By: Marketing, on Apr 4, 2018
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Infectious Media & Singapore Advertisers Association Launch Programmatic Guide

With the SAA, we launched a Guide to Programmatic Advertising to help APAC marketers navigate today’s complex digital advertising ecosystem
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By: Marketing, on Apr 3, 2018
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Solving the attribution conundrum with incrementality

Accurate measurement of programmatic advertising is difficult. It has traditionally relied on outdated metrics that do either under- or ...
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By: Chris Ball, on Apr 5, 2018
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Measurement-savvy Advertisers Have Got The Big Agencies Worrying

How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ...
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By: Attila Jakab, on Apr 2, 2018
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Client case study: Creating a new incremental model

Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ...
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By: Rachael Morris, on Apr 3, 2018
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Why joining Tech City UK’s Future Fifty has the potential to help us grow faster

We are proud to have been named one Tech City UK's 2018 Future Fifty, alongside a privileged few late stage tech companies.
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By: Marketing, on Apr 2, 2018
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Career Pathways: Jessica Man

Jessica Man, Technical Product Manager in our London office, tells us about her journey at Infectious Media and how she thinks more women ...
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By: Rosie Shimell, on Apr 3, 2018
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Why the future of programmatic depends on a hybrid model

Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ...
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By: Martin Kelly, on Apr 3, 2018
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The Programmatic Future Points to a Hybrid Model

Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ...
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By: Attila Jakab, on Apr 3, 2018
 

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