--- title: Programmatic Blog (9) description: Strategic insight from Infectious Media, the leading programmatic thinkers (9) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![measurement-krawiecka-3176115_1920](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176115_1920.jpg)](https://news.keplergrp.com/apac-marketers-need-to-get-measurement-right-first) [Strategy](https://news.keplergrp.com/tag/strategy) #### [APAC Marketers Need to Get Measurement Right First](https://news.keplergrp.com/apac-marketers-need-to-get-measurement-right-first) Attila Jakab, Infectious Media's Managing Director shares his views with ExchangeWire on how marketers in the APAC region need to tackle ... [Read More](https://news.keplergrp.com/apac-marketers-need-to-get-measurement-right-first) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 13, 2018 [![close-up-measure-measurement-50634](https://news.keplergrp.com/hubfs/Imported_Blog_Media/close-up-measure-measurement-50634.jpg)](https://news.keplergrp.com/measurement-needs-a-fix) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Measurement needs a fix](https://news.keplergrp.com/measurement-needs-a-fix) Infectious Media launches a report and whitepaper with results showing that nearly all advertisers believe programmatic budgets are held ... [Read More](https://news.keplergrp.com/measurement-needs-a-fix) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 4, 2018 [![SAA Guide to Programmatic Advertising - WR3.jpg](https://news.keplergrp.com/hubfs/Events/SAA/SAA%20Guide%20to%20Programmatic%20Advertising%20-%20WR3.jpg)](https://news.keplergrp.com/saa-guide-to-programmatic-launch) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media & Singapore Advertisers Association Launch Programmatic Guide](https://news.keplergrp.com/saa-guide-to-programmatic-launch) With the SAA, we launched a Guide to Programmatic Advertising to help APAC marketers navigate today’s complex digital advertising ecosystem [Read More](https://news.keplergrp.com/saa-guide-to-programmatic-launch) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 3, 2018 [![Maze_from_above-1-009696-edited](https://news.keplergrp.com/hubfs/Imported_Blog_Media/Maze_from_above-1-009696-edited.jpg)](https://news.keplergrp.com/solving-the-attribution-conundrum-with-incrementality) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Solving the attribution conundrum with incrementality](https://news.keplergrp.com/solving-the-attribution-conundrum-with-incrementality) Accurate measurement of programmatic advertising is difficult. It has traditionally relied on outdated metrics that do either under- or ... [Read More](https://news.keplergrp.com/solving-the-attribution-conundrum-with-incrementality) By: [Chris Ball](https://news.keplergrp.com/author/chris-ball), on Apr 5, 2018 [![cube-2209364_1920-1-811825-edited](https://news.keplergrp.com/hubfs/Imported_Blog_Media/rubix.jpg)](https://news.keplergrp.com/savvy-advertisers-have-got-agencies-worrying) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Measurement-savvy Advertisers Have Got The Big Agencies Worrying](https://news.keplergrp.com/savvy-advertisers-have-got-agencies-worrying) How do you know if your digital advertising is driving actual business uplift? Infectious Media's Managing Director, Attila Jakab, explains ... [Read More](https://news.keplergrp.com/savvy-advertisers-have-got-agencies-worrying) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 2, 2018 [![computer-767776_1920](https://news.keplergrp.com/hubfs/computer-767776_1920.jpg)](https://news.keplergrp.com/creating-a-new-incremental-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Client case study: Creating a new incremental model](https://news.keplergrp.com/creating-a-new-incremental-model) Rachael Morris, our Insights Director, talks us through how one client has made big steps towards better measurement in programmatic ... [Read More](https://news.keplergrp.com/creating-a-new-incremental-model) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Apr 3, 2018 [![50.jpg](https://news.keplergrp.com/hubfs/Imported_Blog_Media/50.jpg)](https://news.keplergrp.com/tech-city-uk-future-fifty-2018) [News](https://news.keplergrp.com/tag/news) #### [Why joining Tech City UK’s Future Fifty has the potential to help us grow faster](https://news.keplergrp.com/tech-city-uk-future-fifty-2018) We are proud to have been named one Tech City UK's 2018 Future Fifty, alongside a privileged few late stage tech companies. [Read More](https://news.keplergrp.com/tech-city-uk-future-fifty-2018) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 2, 2018 [![way-918900_1920](https://news.keplergrp.com/hubfs/way-918900_1920.jpg)](https://news.keplergrp.com/career-pathways-jessica-man) [News](https://news.keplergrp.com/tag/news) #### [Career Pathways: Jessica Man](https://news.keplergrp.com/career-pathways-jessica-man) Jessica Man, Technical Product Manager in our London office, tells us about her journey at Infectious Media and how she thinks more women ... [Read More](https://news.keplergrp.com/career-pathways-jessica-man) By: [Rosie Shimell](https://news.keplergrp.com/author/rosie-shimell), on Apr 3, 2018 [![steps-388914_1920](https://news.keplergrp.com/hubfs/steps-388914_1920.jpg)](https://news.keplergrp.com/why-the-future-of-programmatic-depends-on-a-hybrid-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why the future of programmatic depends on a hybrid model](https://news.keplergrp.com/why-the-future-of-programmatic-depends-on-a-hybrid-model) Martin Kelly, CEO & Co-Founder at Infectious Media explains how advertisers should look at building a hybrid model to make their ... [Read More](https://news.keplergrp.com/why-the-future-of-programmatic-depends-on-a-hybrid-model) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Apr 3, 2018 [![nature-2592000_1920](https://news.keplergrp.com/hubfs/nature-2592000_1920.jpg)](https://news.keplergrp.com/the-programmatic-future-points-to-a-hybrid-model) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The Programmatic Future Points to a Hybrid Model](https://news.keplergrp.com/the-programmatic-future-points-to-a-hybrid-model) Attila Jakab, Infectious Media's Managing Director discusses why the hybrid model is an efficient alternative to in-housing programmatic ... [Read More](https://news.keplergrp.com/the-programmatic-future-points-to-a-hybrid-model) By: [Attila Jakab](https://news.keplergrp.com/author/attila-jakab), on Apr 3, 2018 [1](https://news.keplergrp.com/page/1) [...](https://news.keplergrp.com/page/4) [7](https://news.keplergrp.com/page/7) [8](https://news.keplergrp.com/page/8) [9](https://news.keplergrp.com/page/9) [10](https://news.keplergrp.com/page/10) [11](https://news.keplergrp.com/page/11) [...](https://news.keplergrp.com/page/14) [33](https://news.keplergrp.com/page/33)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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