---
title: Programmatic buying is the way forward for online marketing
description: Are brands are deploying data effectively enough to realise the full potential of their online ad buying - featuring interviews with Sky and Waitrose about their work with Infectious Media
image: https://news.keplergrp.com/hubfs/Imported_Blog_Media/marketing-week-image-150x150.png
---

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# Programmatic buying is the way forward for online marketing

By: [Marketing](https://news.keplergrp.com/author/marketing) Jul 14, 2017

Our work with Sky and Waitrose features in Morag Cuddeford-Jones' article on programmatic buying.

Read the full article at [Marketing Week](http://www.marketingweek.co.uk/strategies-and-tactics/programmatic-buying-get-with-the-programme/4006934.article)

 

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Jul 14, 2017

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