Infectious Media’s Ad Ops team has helped its clients to achieve its targets through customisation of its proprietary programmatic technology to suit client needs. By developing and managing its own technology, Infectious Media is able to adapt strategies and enter new markets for its clients much more easily than other agencies working with a 3rd party technology.
By taking insight from analysis of historical data, and forming an innovative
Programmatic Guaranteed relationship with a premium publisher, John Lewis was
able to avoid the high prices and limited supply in order to reach its key audience
at key points during Black Friday weekend and the days building up to it.
You can read how we got on here