---
title: Stop wasting your money on blackbox ad networks - Video series
description: "Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, simple to use, and deliver impressive numbers. On the surface, ad networks look like a good choice.\n\nBut look a bit deeper, and you’ll see many of them do not drive the growth they claim and may be harming your business in the long run."
---

[Programmatic Blog](https://news.keplergrp.com)

# [Stop wasting your money on blackbox ad networks - Video series](https://news.keplergrp.com/stop-wasting-your-money-on-blackbox-ad-networks-series)

 Written by [Marketing](https://news.keplergrp.com/author/marketing) | Jul 10, 2019 11:47:35 AM

Performance marketers have long turned to ad networks to help acquire new customers. This is largely because they are low commitment, simple to use, and deliver impressive numbers. On the surface, ad networks look like a good choice.

But look a bit deeper, and you’ll see many of them do not drive the growth they claim and may be harming your business in the long run.

In this first part of our short video series, we look into the history of display advertising and **the role of ad networks within performance marketing** with Dan Brown, Director of Digital Performance at MediaSense, Tish House, Senior Performance & Measurement Manager, M&S and James Coulson, Strategy Director, Infectious Media. 

 

 

In this second part of our video series, we look into **how bad measurement makes blackbox ad networks look great**, and **why cutting ties from these blind ad networks is challenging** for advertisers. 

 

 

In this third and final part of our short video series, we look into **how you can make a difference to your business** by following these outlined steps.

 

 

**Download our 5 steps to effective performance advertising whitepaper [here.](https://info.infectiousmedia.com/stop-wasting-your-money-on-blackbox-ad-networks) **

<https://info.infectiousmedia.com/stop-wasting-your-money-on-blackbox-ad-networks>

 

[View full post](https://news.keplergrp.com/stop-wasting-your-money-on-blackbox-ad-networks-series)

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