--- title: Programmatic Blog | Analytics description: Analytics | Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![MBNA-ad](https://news.keplergrp.com/hubfs/MBNA-ad.jpg)](https://news.keplergrp.com/how-mbna-progressed-measurement-to-prove-the-true-impact-of-display) [Analytics](https://news.keplergrp.com/tag/analytics) #### [How MBNA progressed measurement to prove the true impact of display](https://news.keplergrp.com/how-mbna-progressed-measurement-to-prove-the-true-impact-of-display) MBNA used Infectious Media’s Incremental Measurement to help reveal the true impact of its advertising. [Read More](https://news.keplergrp.com/how-mbna-progressed-measurement-to-prove-the-true-impact-of-display) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 11, 2019 [![conte-sufc3ad0001-copiaeng-1024x646](https://news.keplergrp.com/hubfs/conte-sufc3ad0001-copiaeng-1024x646.jpg)](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Marketers who get measurement wrong are not thinking big enough](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) Previously, marketers could rely on their agency to provide perspective, but as marketers are increasingly bringing these challenges ... [Read More](https://news.keplergrp.com/marketers-who-get-measurement-wrong-are-not-thinking-big-enough) By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on May 24, 2019 [![desk-dust-measurement-88733](https://news.keplergrp.com/hubfs/desk-dust-measurement-88733.jpg)](https://news.keplergrp.com/measurement-challenges-2019) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Measurement challenges will continue in 2019, why is this and what can you do about it?](https://news.keplergrp.com/measurement-challenges-2019) Digital industry changes are ripping up all that we know about how to measure. Our existing approaches are becoming less and less reliable ... [Read More](https://news.keplergrp.com/measurement-challenges-2019) By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on Aug 6, 2019 [![ads-text_iPad_Keyboard (1)-1](https://news.keplergrp.com/hubfs/ads-text_iPad_Keyboard%20(1)-1.png)](https://news.keplergrp.com/advertisers-could-be-damaging-campaigns-with-ads.txt) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Advertisers Could Be Damaging Campaigns with ads.txt](https://news.keplergrp.com/advertisers-could-be-damaging-campaigns-with-ads.txt) Ads.txt is helping to clean up the programmatic supply chain but some advertisers could, in fact, be damaging their campaigns with ... [Read More](https://news.keplergrp.com/advertisers-could-be-damaging-campaigns-with-ads.txt) By: [Marketing](https://news.keplergrp.com/author/marketing), on Sep 19, 2018 [![hands-woman-laptop-working](https://news.keplergrp.com/hubfs/hands-woman-laptop-working.jpg)](https://news.keplergrp.com/the-problem-with-ads-txt) [Analytics](https://news.keplergrp.com/tag/analytics) #### [The problem with ads.txt](https://news.keplergrp.com/the-problem-with-ads-txt) Advertisers may be damaging their campaigns with blanket ads.txt adoption, new research from Infectious Media shows. [Read More](https://news.keplergrp.com/the-problem-with-ads-txt) By: [Marketing](https://news.keplergrp.com/author/marketing), on Sep 10, 2018 [![pexels-photo-96381](https://news.keplergrp.com/hubfs/pexels-photo-96381.jpeg)](https://news.keplergrp.com/the-messy-reality-of-new-technology) [Analytics](https://news.keplergrp.com/tag/analytics) #### [The messy reality of new technology](https://news.keplergrp.com/the-messy-reality-of-new-technology) When it comes to measurement and attribution, marketers should temper any expectations that machine learning will be a magic bullet. ... [Read More](https://news.keplergrp.com/the-messy-reality-of-new-technology) By: [Chris Cox](https://news.keplergrp.com/author/chris-cox), on Aug 30, 2018 [![measurement-krawiecka-3176118_640](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176118_640.jpg)](https://news.keplergrp.com/how-to-move-to-incremental-measurement) [Analytics](https://news.keplergrp.com/tag/analytics) #### [How to move to incremental measurement](https://news.keplergrp.com/how-to-move-to-incremental-measurement) Here are the key things you need to get right in order to move onto incremental measurement. [Read More](https://news.keplergrp.com/how-to-move-to-incremental-measurement) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![pillar-capitals-2135682_1920](https://news.keplergrp.com/hubfs/pillar-capitals-2135682_1920.jpg)](https://news.keplergrp.com/four-pillars-of-good-measurement) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Four pillars of good measurement](https://news.keplergrp.com/four-pillars-of-good-measurement) What can you do to put the principles in place? [Read More](https://news.keplergrp.com/four-pillars-of-good-measurement) By: [Marketing](https://news.keplergrp.com/author/marketing), on Aug 21, 2018 [![desk-dust-measurement-88733](https://news.keplergrp.com/hubfs/desk-dust-measurement-88733.jpg)](https://news.keplergrp.com/measurement-gold-standard) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Measurement gold standard](https://news.keplergrp.com/measurement-gold-standard) How to achieve the best measurement model [Read More](https://news.keplergrp.com/measurement-gold-standard) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jun 11, 2019 [![measurement-krawiecka-3176115_1920](https://news.keplergrp.com/hubfs/Imported_Blog_Media/measurement-krawiecka-3176115_1920.jpg)](https://news.keplergrp.com/getting-the-measure-of-programmatic) [Analytics](https://news.keplergrp.com/tag/analytics) #### [Getting the Measure of Programmatic](https://news.keplergrp.com/getting-the-measure-of-programmatic) Programmatic has a measurement problem. Rachael Morris, Director of optimisation and insight, Infectious Media, explains why a new approach ... [Read More](https://news.keplergrp.com/getting-the-measure-of-programmatic) By: [Rachael Morris](https://news.keplergrp.com/author/rachael-morris), on Jun 8, 2018 [1](https://news.keplergrp.com/tag/analytics/page/1) [2](https://news.keplergrp.com/tag/analytics/page/2)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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