--- title: Programmatic Blog | News description: News | Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/Blog_banner1535x522%20(4).jpg)](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) [News](https://news.keplergrp.com/tag/news) #### [Kepler and Infectious Media Join Forces](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) Infectious Media, one of the firms that has powered the digital advertising revolution in Europe, is joining Kepler Group, the US-based ... [Read More](https://news.keplergrp.com/kepler-and-infectious-media-join-forces) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jan 20, 2021 [![](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) [News](https://news.keplergrp.com/tag/news) #### [To grow, DTC brands need to break their addiction to social platforms](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through ... [Read More](https://news.keplergrp.com/to-grow-dtc-brands-need-to-break-their-addiction-to-social-platforms) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn4.jpg)](https://news.keplergrp.com/why-2020-will-once-more-not-be-the-year-of-the-mobile) [News](https://news.keplergrp.com/tag/news) #### [Why 2020 will, once more, not be the year of the mobile](https://news.keplergrp.com/why-2020-will-once-more-not-be-the-year-of-the-mobile) Whilst 2020 is not the year of the mobile, with 44% of all ecommerce purchases coming through apps, this should be the year for a focused ... [Read More](https://news.keplergrp.com/why-2020-will-once-more-not-be-the-year-of-the-mobile) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/PT-2020-LinkedIn-InHousing.jpg)](https://news.keplergrp.com/the-in-housing-pendulum-will-begin-to-swing-back) [News](https://news.keplergrp.com/tag/news) #### [The in-housing pendulum will begin to swing back](https://news.keplergrp.com/the-in-housing-pendulum-will-begin-to-swing-back) With in-house brands starting to renew ties with agencies, is the in-housing trend doing a U-turn? [Read More](https://news.keplergrp.com/the-in-housing-pendulum-will-begin-to-swing-back) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn5.jpg)](https://news.keplergrp.com/imdb-tv-is-set-to-produce-video-on-demands-pokémon-go-moment) [News](https://news.keplergrp.com/tag/news) #### [IMDb TV is set to produce Video-On-Demand’s Pokémon GO moment](https://news.keplergrp.com/imdb-tv-is-set-to-produce-video-on-demands-pokémon-go-moment) The European release of IMDb TV in 2020, ad-supported video on demand (AVOD) has the potential to produce a light bulb moment. [Read More](https://news.keplergrp.com/imdb-tv-is-set-to-produce-video-on-demands-pokémon-go-moment) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn9.jpg)](https://news.keplergrp.com/googles-samesite-changes-to-the-cookie-heralds-its-demise) [News](https://news.keplergrp.com/tag/news) #### [Google’s ‘SameSite’ changes to the cookie heralds its demise](https://news.keplergrp.com/googles-samesite-changes-to-the-cookie-heralds-its-demise) The enforcement of SameSite cookies has the potential to break adtech in the long term, but will it, and if so when? [Read More](https://news.keplergrp.com/googles-samesite-changes-to-the-cookie-heralds-its-demise) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn8.jpg)](https://news.keplergrp.com/automation-will-save-media-measurement) [News](https://news.keplergrp.com/tag/news) #### [Automation will save media measurement](https://news.keplergrp.com/automation-will-save-media-measurement) With measurement being hampered by GDPR and the death of the third-party cookie, how do marketers need to respond? [Read More](https://news.keplergrp.com/automation-will-save-media-measurement) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn3.jpg)](https://news.keplergrp.com/adapting-to-social-ecommerce-will-give-a-competitive-advantage) [News](https://news.keplergrp.com/tag/news) #### [Adapting to social ecommerce will give a competitive advantage](https://news.keplergrp.com/adapting-to-social-ecommerce-will-give-a-competitive-advantage) Consumer media consumption and purchasing habits are changing fast, advertisers must keep up with evolving social commerce platforms to ... [Read More](https://news.keplergrp.com/adapting-to-social-ecommerce-will-give-a-competitive-advantage) By: [Aliya Rafiq Vaz](https://news.keplergrp.com/author/aliya-rafiq-vaz), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn7.jpg)](https://news.keplergrp.com/a-useful-identity-solution-will-emerge-from-data-privacy) [News](https://news.keplergrp.com/tag/news) #### [A useful identity solution will emerge from data privacy](https://news.keplergrp.com/a-useful-identity-solution-will-emerge-from-data-privacy) This year marketers must step up their explorations of identity-based solutions to learn how to better build value using the data now ... [Read More](https://news.keplergrp.com/a-useful-identity-solution-will-emerge-from-data-privacy) By: [Zahra Khakoo](https://news.keplergrp.com/author/zahra-khakoo), on Jan 9, 2020 [![](https://news.keplergrp.com/hubfs/Campaigns/Trends%202020/Programmatic-Trends-2020-LinkedIn6.jpg)](https://news.keplergrp.com/google-cloud-will-play-a-central-role-in-googles-future-of-marketing) [News](https://news.keplergrp.com/tag/news) #### [Google Cloud will play a central role in Google’s future of marketing](https://news.keplergrp.com/google-cloud-will-play-a-central-role-in-googles-future-of-marketing) With the underlying trend of Google consolidating their technology stack, the interplay between GMP and GCP will be one to watch this year. [Read More](https://news.keplergrp.com/google-cloud-will-play-a-central-role-in-googles-future-of-marketing) By: [Jonathan D'Souza-Rauto](https://news.keplergrp.com/author/jonathan-dsouza-rauto), on Jan 9, 2020 [1](https://news.keplergrp.com/tag/news/page/1) [2](https://news.keplergrp.com/tag/news/page/2) [3](https://news.keplergrp.com/tag/news/page/3) [4](https://news.keplergrp.com/tag/news/page/4) [5](https://news.keplergrp.com/tag/news/page/5)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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