--- title: Programmatic Blog | News (2) description: News | Strategic insight from Infectious Media, the leading programmatic thinkers (2) --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![IMDb_TV](https://news.keplergrp.com/hubfs/IMDb_TV.jpg)](https://news.keplergrp.com/will-amazons-imdb-tv-give-avod-its-pokémon-go-moment) [News](https://news.keplergrp.com/tag/news) #### [Will Amazon’s IMDb TV Give AVOD its Pokémon GO Moment?](https://news.keplergrp.com/will-amazons-imdb-tv-give-avod-its-pokémon-go-moment) In this article Dan Larden, managing partner, product and partnerships at Infectious Media, argues that IMDb TV’s UK launch could do for ... [Read More](https://news.keplergrp.com/will-amazons-imdb-tv-give-avod-its-pokémon-go-moment) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Dec 10, 2019 [![brendan-church-pKeF6Tt3c08-unsplash](https://news.keplergrp.com/hubfs/brendan-church-pKeF6Tt3c08-unsplash.jpg)](https://news.keplergrp.com/what-brexit-can-teach-brands-about-in-housing) [News](https://news.keplergrp.com/tag/news) #### [What Brexit Can Teach Brands About In-Housing](https://news.keplergrp.com/what-brexit-can-teach-brands-about-in-housing) Martin Kelly, CEO and co-founder of Infectious Media, uses Brexit as an analogy to discuss the issue of in-housing, and explain why in ... [Read More](https://news.keplergrp.com/what-brexit-can-teach-brands-about-in-housing) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Dec 10, 2019 [![chess-3801531_1280](https://news.keplergrp.com/hubfs/chess-3801531_1280.jpg)](https://news.keplergrp.com/2020-the-year-the-service-layer-fights-back) [News](https://news.keplergrp.com/tag/news) #### [2020: The year the service layer fights back](https://news.keplergrp.com/2020-the-year-the-service-layer-fights-back) Infectious Media's CEO and Co-founder, Martin Kelly, shares his predictions and insight into what 2020 will hold for the ad tech and ... [Read More](https://news.keplergrp.com/2020-the-year-the-service-layer-fights-back) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on Dec 5, 2019 [![](https://news.keplergrp.com/hubfs/OFAQ990.jpg)](https://news.keplergrp.com/career-pathways-holly-hosie-campaign-exec) [News](https://news.keplergrp.com/tag/news) #### [Career Pathways: Holly Hosie, Senior Campaign Executive](https://news.keplergrp.com/career-pathways-holly-hosie-campaign-exec) Our Infectious Media ‘Career Pathways’ series of interviews aims to highlight working life, as well as the the career options available to ... [Read More](https://news.keplergrp.com/career-pathways-holly-hosie-campaign-exec) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 1, 2021 [![Larden](https://news.keplergrp.com/hubfs/Larden.jpg)](https://news.keplergrp.com/how-do-you-think-about-supply-path-optimisation-spo-for-your-business) [News](https://news.keplergrp.com/tag/news) #### [How do you think about Supply Path Optimisation (SPO) for your business?](https://news.keplergrp.com/how-do-you-think-about-supply-path-optimisation-spo-for-your-business) What's the best way to create value in the programmatic supply path? Rubicon Project speaks with Infectious Media's Dan Larden about IM's ... [Read More](https://news.keplergrp.com/how-do-you-think-about-supply-path-optimisation-spo-for-your-business) By: [Dan Larden](https://news.keplergrp.com/author/dan-larden), on Nov 5, 2019 [![Consultancy-image](https://news.keplergrp.com/hubfs/Consultancy-image.jpg)](https://news.keplergrp.com/infectious-media-launches-in-housing-consultancy) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media launches in-housing consultancy](https://news.keplergrp.com/infectious-media-launches-in-housing-consultancy) Infectious Media this week launched a dedicated consultancy advising clients how to activate, manage and control programmatic media buying ... [Read More](https://news.keplergrp.com/infectious-media-launches-in-housing-consultancy) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 17, 2019 [![jl-dooh](https://news.keplergrp.com/hubfs/jl-dooh.png)](https://news.keplergrp.com/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) [News](https://news.keplergrp.com/tag/news) #### [Bringing real-time, programmatic intelligence to out-of-home for John Lewis](https://news.keplergrp.com/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) To drive awareness of John Lewis' Home Solutions business, Infectious Media created the first real-time traded outdoor advertising campaign ... [Read More](https://news.keplergrp.com/bringing-real-time-programmatic-intelligence-to-out-of-home-for-john-lewis) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 7, 2019 [![IMG_2863](https://news.keplergrp.com/hubfs/IMG_2863.jpg)](https://news.keplergrp.com/what-are-you-going-to-do-with-the-unused-computers-sitting-in-the-corner-of-your-office) [News](https://news.keplergrp.com/tag/news) #### [What are you going to do with the unused computers sitting in the corner of your office?](https://news.keplergrp.com/what-are-you-going-to-do-with-the-unused-computers-sitting-in-the-corner-of-your-office) Camara is a charity that takes unused computers from businesses, wipes and refurbishes them, uploads them with bespoke educational ... [Read More](https://news.keplergrp.com/what-are-you-going-to-do-with-the-unused-computers-sitting-in-the-corner-of-your-office) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 3, 2019 [![Winner](https://news.keplergrp.com/hubfs/Winner.jpg)](https://news.keplergrp.com/infectious-media-john-lewis-partners-win-the-branding-award) [News](https://news.keplergrp.com/tag/news) #### [Infectious Media & John Lewis & Partners win the Branding award - Bringing real-time programmatic intelligence to out-of-home for John Lewis](https://news.keplergrp.com/infectious-media-john-lewis-partners-win-the-branding-award) Infectious Media wins the Branding award at The Drum Digital Advertising Awards Europe with John Lewis & Partners. [Read More](https://news.keplergrp.com/infectious-media-john-lewis-partners-win-the-branding-award) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 10, 2019 [![IAB12](https://news.keplergrp.com/hubfs/IAB12.png)](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) [News](https://news.keplergrp.com/tag/news) #### [Reflection on the 2018 IAB UK's Digital Adspend Study, and what it means for your brand](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) Leading thoughts from IM's CEO, Martin Kelly, on how brands should take the results from the recent IAB report to reflect in their strategy [Read More](https://news.keplergrp.com/reflection-on-the-2018-iab-uks-digital-adspend-study-and-what-it-means-for-your-brand) By: [Martin Kelly](https://news.keplergrp.com/author/martin-kelly), on May 8, 2019 [1](https://news.keplergrp.com/tag/news/page/1) [2](https://news.keplergrp.com/tag/news/page/2) [3](https://news.keplergrp.com/tag/news/page/3) [4](https://news.keplergrp.com/tag/news/page/4) [5](https://news.keplergrp.com/tag/news/page/5)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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