--- title: Programmatic Blog | Strategy description: Strategy | Strategic insight from Infectious Media, the leading programmatic thinkers --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![](https://news.keplergrp.com/hubfs/WARC_Blog-Banner.png)](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Why corporate morality will define the next step in the evolution of digital marketing](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) Over the next five years, we expect to see ethics, sustainability, and the morality of media investment become an increasingly central ... [Read More](https://news.keplergrp.com/why-corporate-morality-will-define-the-next-step-in-the-evolution-of-digital-marketing) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Jul 9, 2021 [![](https://news.keplergrp.com/hubfs/FB_Prepare-Blog%20(3).png)](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) [Strategy](https://news.keplergrp.com/tag/strategy) #### [How advertisers can prepare for the iOS14 changes on Facebook Advertising](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) Facebook’s reaction to iOS 14 changes and the key actions advertisers can take to limit the impact. [Read More](https://news.keplergrp.com/how-advertisers-can-prepare-for-the-ios14-changes-on-facebook-advertising) By: [Jonathan D'Souza-Rauto](https://news.keplergrp.com/author/jonathan-dsouza-rauto), on Feb 5, 2021 [![](https://news.keplergrp.com/hubfs/Emerge-Stronger-LinkedIn-FINAL-3.jpg)](https://news.keplergrp.com/webinar-how-your-brand-can-emerge-stronger) [Strategy](https://news.keplergrp.com/tag/strategy) #### [RECORDED WEBINAR: How your brand can Emerge Stronger](https://news.keplergrp.com/webinar-how-your-brand-can-emerge-stronger) In this webinar we show what can be learned from the media strategy of digital native brands who have leapt ahead in their response. [Read More](https://news.keplergrp.com/webinar-how-your-brand-can-emerge-stronger) By: [Marketing](https://news.keplergrp.com/author/marketing), on May 14, 2020 [![Covid map](https://news.keplergrp.com/hubfs/covid%20map.png)](https://news.keplergrp.com/covid-webinar-how-advertisers-can-respond) [Strategy](https://news.keplergrp.com/tag/strategy) #### [COVID WEBINAR: How advertisers can respond](https://news.keplergrp.com/covid-webinar-how-advertisers-can-respond) In this webinar we talk about how advertisers need to adapt to make sure they are still reaching their customers with the right messages. [Read More](https://news.keplergrp.com/covid-webinar-how-advertisers-can-respond) By: [Marketing](https://news.keplergrp.com/author/marketing), on Apr 17, 2020 [![](https://news.keplergrp.com/hubfs/1-Spotlight-FB-Attrib-Blog-Bnr-01%20(1).jpg)](https://news.keplergrp.com/facebook-attribution) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Facebook Attribution](https://news.keplergrp.com/facebook-attribution) As part of our 'Spotlight On' series, our biddable product lead, Jonathan D'Souza Rauto helps demystify Facebook's Attribution tool, and ... [Read More](https://news.keplergrp.com/facebook-attribution) By: [Jonathan D'Souza-Rauto](https://news.keplergrp.com/author/jonathan-dsouza-rauto), on Feb 12, 2020 [![](https://news.keplergrp.com/hubfs/top-view-of-asphalt-road-1612461.png)](https://news.keplergrp.com/the-in-housing-roadmap-to-reality) [Strategy](https://news.keplergrp.com/tag/strategy) #### [The in-housing roadmap to reality](https://news.keplergrp.com/the-in-housing-roadmap-to-reality) In-housing has become one of the most talked about trends in marketing, and programmatic is at the very heart of the story. [Read More](https://news.keplergrp.com/the-in-housing-roadmap-to-reality) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Feb 11, 2020 [![11500_mauibeaches](https://news.keplergrp.com/hubfs/11500_mauibeaches.jpg)](https://news.keplergrp.com/expedia-using-programmatic-guaranteed-to-access-the-best-inventory) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Expedia: Using Programmatic Guaranteed to access the best inventory](https://news.keplergrp.com/expedia-using-programmatic-guaranteed-to-access-the-best-inventory) Read how we were able to help travel giant Expedia guarantee access to the right people in the right place and beat its CPA target by 82%. [Read More](https://news.keplergrp.com/expedia-using-programmatic-guaranteed-to-access-the-best-inventory) By: [Marketing](https://news.keplergrp.com/author/marketing), on Oct 11, 2019 [![dl-zentrale-nacht-3-en](https://news.keplergrp.com/hubfs/dl-zentrale-nacht-3-en.jpg)](https://news.keplergrp.com/advising-deutsche-telekom-on-its-paid-media-transformation) [Strategy](https://news.keplergrp.com/tag/strategy) #### [Advising Deutsche Telekom on its paid media transformation](https://news.keplergrp.com/advising-deutsche-telekom-on-its-paid-media-transformation) Case Study: How did Infectious Media help Deutsche Telekom to take control over its advertising by in-housing its digital media strategy? [Read More](https://news.keplergrp.com/advising-deutsche-telekom-on-its-paid-media-transformation) By: [James Coulson](https://news.keplergrp.com/author/james-coulson), on Oct 11, 2019 [![Performance_Email-grey3](https://news.keplergrp.com/hubfs/Performance_Email-grey3.jpg)](https://news.keplergrp.com/how-you-can-make-a-difference-to-your-business) [Strategy](https://news.keplergrp.com/tag/strategy) #### [How you can make a difference to your business - Video series part 3](https://news.keplergrp.com/how-you-can-make-a-difference-to-your-business) In this third and final part of our short performance marketing video series, we look into how advertisers can make a difference to their ... [Read More](https://news.keplergrp.com/how-you-can-make-a-difference-to-your-business) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 23, 2019 [![Performance_Email-grey2 (1)](https://news.keplergrp.com/hubfs/Performance_Email-grey2%20(1).jpg)](https://news.keplergrp.com/an-addiction-thats-hard-to-break) [Strategy](https://news.keplergrp.com/tag/strategy) #### [An addiction that’s hard to break? Video series part 2](https://news.keplergrp.com/an-addiction-thats-hard-to-break) In this second part of our short performance marketing video series, we look into how bad measurement makes blackbox ad networks look ... [Read More](https://news.keplergrp.com/an-addiction-thats-hard-to-break) By: [Marketing](https://news.keplergrp.com/author/marketing), on Jul 23, 2019 [1](https://news.keplergrp.com/tag/strategy/page/1) [2](https://news.keplergrp.com/tag/strategy/page/2) [3](https://news.keplergrp.com/tag/strategy/page/3) [4](https://news.keplergrp.com/tag/strategy/page/4) [5](https://news.keplergrp.com/tag/strategy/page/5) [...](https://news.keplergrp.com/tag/strategy/page/6) [8](https://news.keplergrp.com/tag/strategy/page/8)   ### Categories - [Analytics (20)](https://news.keplergrp.com/tag/analytics) - [News (49)](https://news.keplergrp.com/tag/news) - [Strategy (71)](https://news.keplergrp.com/tag/strategy) - [Technology (17)](https://news.keplergrp.com/tag/technology) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. 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