---
title: Advertisers Are Right to Demand Higher Viewability Rates
description: The nature of our medium makes it likely that viewability will become a key benchmark in ad-trading and optimisation...
---

<https://news.keplergrp.com/testing>

# [Advertisers Are Right to Demand Higher Viewability Rates](https://news.keplergrp.com/testing/advertisers-right-demand-higher-viewability-rates-industry-deliver)

 Written by [Marketing](https://news.keplergrp.com/testing/author/marketing) | Nov 30, 2013 4:03:40 PM

<https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png>

Sylvain Deffay, Country Manager, France, Infectious Media argues on Exchangewire, "the nature of our medium makes it likely that viewability will become a key benchmark in ad-trading and optimisation. This is something especially relevant in France, where many marketers are still focusing on the last click model."

[Read in full](http://www.exchangewire.com/blog/2013/11/13/advertisers-are-right-to-demand-higher-viewability-rates-its-up-to-the-industry-to-deliver-by-sylvain-deffay-country-manager-france-infectious-media/)

[View full post](https://news.keplergrp.com/testing/advertisers-right-demand-higher-viewability-rates-industry-deliver)

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