--- title: | Marketing --- [![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com) - [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency) - [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy) - [Our Technology](https://www.infectiousmedia.com/our-technology) - [Resources](https://info.infectiousmedia.com/resources) - [Blog](https://blog.infectiousmedia.com) - [About Us](https://www.infectiousmedia.com/about-us) - [Careers](https://www.infectiousmedia.com/careers) - [Contact Us](https://www.infectiousmedia.com/contact) - Topics: - [Strategy](https://blog.infectiousmedia.com/tag/strategy) - [Analytics](https://blog.infectiousmedia.com/tag/analytics) - [Technology](https://blog.infectiousmedia.com/tag/technology) - [News](https://blog.infectiousmedia.com/tag/news) # Blog Strategic insight from the leading programmatic thinkers Get monthly programmatic insights into your inbox [![LivingRoom_960x400 copy.jpg](https://news.keplergrp.com/hubfs/Campaigns/In-housing%20report%20/LivingRoom_960x400%20copy.jpg)](https://news.keplergrp.com/testing/test-blog) #### [Test Blog](https://news.keplergrp.com/testing/test-blog) bla bla [Read More](https://news.keplergrp.com/testing/test-blog) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Jan 5, 2018 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/isba6-3.png)](https://news.keplergrp.com/testing/what-does-it-take-to-in-house-programmatic) #### [What does it take to in-house programmatic?](https://news.keplergrp.com/testing/what-does-it-take-to-in-house-programmatic) What does it take to in-house programmatic? [Read More](https://news.keplergrp.com/testing/what-does-it-take-to-in-house-programmatic) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/isba4-1.png)](https://news.keplergrp.com/testing/the-pros-cons-of-ad-networks-and-agency-trading-desks) #### [The Pros & Cons of Ad Networks and Agency Trading Desks](https://news.keplergrp.com/testing/the-pros-cons-of-ad-networks-and-agency-trading-desks) The Pros & Cons of Ad Networks and Agency Trading Desks [Read More](https://news.keplergrp.com/testing/the-pros-cons-of-ad-networks-and-agency-trading-desks) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/isba12-1.png)](https://news.keplergrp.com/testing/getting-your-business-fit-for-programmatic) #### [Getting your business fit for Programmatic](https://news.keplergrp.com/testing/getting-your-business-fit-for-programmatic) Getting your business fit for Programmatic [Read More](https://news.keplergrp.com/testing/getting-your-business-fit-for-programmatic) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/isba-16.png)](https://news.keplergrp.com/testing/ad-blocking) #### [Ad Blocking](https://news.keplergrp.com/testing/ad-blocking) Ad Blocking [Read More](https://news.keplergrp.com/testing/ad-blocking) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 #### [Understanding Viewability](https://news.keplergrp.com/testing/understanding-viewability) Understanding Viewability [Read More](https://news.keplergrp.com/testing/understanding-viewability) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 #### [Brand Safety](https://news.keplergrp.com/testing/brand-safety) Brand Safety [Read More](https://news.keplergrp.com/testing/brand-safety) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 #### [Understanding Ad Fraud](https://news.keplergrp.com/testing/understanding-ad-fraud) Understanding Ad Fraud [Read More](https://news.keplergrp.com/testing/understanding-ad-fraud) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/ISBA1-2-1.png)](https://news.keplergrp.com/testing/programmatic-technology) #### [Programmatic Technology](https://news.keplergrp.com/testing/programmatic-technology) Programmatic Technology [Read More](https://news.keplergrp.com/testing/programmatic-technology) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/ISBA11-1.png)](https://news.keplergrp.com/testing/programmatic-campaign-planning) #### [Programmatic campaign planning](https://news.keplergrp.com/testing/programmatic-campaign-planning) Programmatic campaign planning [Read More](https://news.keplergrp.com/testing/programmatic-campaign-planning) By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017 [1](https://news.keplergrp.com/testing/author/marketing/page/1) [2](https://news.keplergrp.com/testing/author/marketing/page/2) [3](https://news.keplergrp.com/testing/author/marketing/page/3) [4](https://news.keplergrp.com/testing/author/marketing/page/4) [5](https://news.keplergrp.com/testing/author/marketing/page/5) [...](https://news.keplergrp.com/testing/author/marketing/page/6) [18](https://news.keplergrp.com/testing/author/marketing/page/18)   ### Categories - [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy) ### Get exclusive programmatic insight Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog. Get monthly programmatic insights into your inbox [![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com) [Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/) [Cookie policy](http://www.infectiousmedia.com/cookie-policy/) [Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/) Copyright 2021