---
title: | Marketing (16)
description: (16)
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

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# Blog

Strategic insight from the leading programmatic thinkers

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[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/infographic-real-time-bidding-year-review-europe)

#### [Infographic: Real-Time Bidding Year Review Europe](https://news.keplergrp.com/testing/infographic-real-time-bidding-year-review-europe)

Infographic: Real-Time Bidding Year Review Europe

[Read More](https://news.keplergrp.com/testing/infographic-real-time-bidding-year-review-europe)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/le-pub-aux-encheres-tire-un-marche-morose-en-2012)

#### [L'e-pub aux enchères tire un marché morose en 2012](https://news.keplergrp.com/testing/le-pub-aux-encheres-tire-un-marche-morose-en-2012)

L'e-pub aux enchères tire un marché morose en 2012

[Read More](https://news.keplergrp.com/testing/le-pub-aux-encheres-tire-un-marche-morose-en-2012)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/rtb-auf-der-uberholspur-mit-der-facebook-exchange)

#### [RTB auf der Überholspur mit der Facebook Exchange](https://news.keplergrp.com/testing/rtb-auf-der-uberholspur-mit-der-facebook-exchange)

RTB auf der Überholspur mit der Facebook Exchange

[Read More](https://news.keplergrp.com/testing/rtb-auf-der-uberholspur-mit-der-facebook-exchange)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/online-advertising-impression-needs-put-rest)

#### [The online advertising impression needs to be replaced](https://news.keplergrp.com/testing/online-advertising-impression-needs-put-rest)

For brand campaigns at a fraction of the cost, online advertising needs guaranteed viewability, says Daniel de Sybel on the Guardian Media ...

[Read More](https://news.keplergrp.com/testing/online-advertising-impression-needs-put-rest)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/define-programmatic-buying)

#### [Define It - What Is Programmatic Buying?](https://news.keplergrp.com/testing/define-programmatic-buying)

Programmatic Buying describes online display advertising that is aggregated, booked, flighted, analyzed and optimized via demand side ...

[Read More](https://news.keplergrp.com/testing/define-programmatic-buying)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/the-facebook-exchange-is-rtb-on-overdrive)

#### [The Facebook Exchange is RTB on Overdrive](https://news.keplergrp.com/testing/the-facebook-exchange-is-rtb-on-overdrive)

The Facebook Exchange is RTB on Overdrive

[Read More](https://news.keplergrp.com/testing/the-facebook-exchange-is-rtb-on-overdrive)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/le-rtb-ou-lart-de-raconter-une-histoire-par-sylvain-deffay)

#### [Le RTB ou l’art de raconter une histoire](https://news.keplergrp.com/testing/le-rtb-ou-lart-de-raconter-une-histoire-par-sylvain-deffay)

Le RTB ou l’art de raconter une histoire

[Read More](https://news.keplergrp.com/testing/le-rtb-ou-lart-de-raconter-une-histoire-par-sylvain-deffay)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/new-report-reveals)

#### [New report reveals turbulent nature of RTB ad costs and CTRs](https://news.keplergrp.com/testing/new-report-reveals)

Econsultancy article picks up some trends from our Summer 2013 RTB report

[Read More](https://news.keplergrp.com/testing/new-report-reveals)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

<https://news.keplergrp.com/testing/le-rtb-en-france-par-sylvain-deffay>

#### [Le RTB en FRANCE](https://news.keplergrp.com/testing/le-rtb-en-france-par-sylvain-deffay)

Le RTB en FRANCE

[Read More](https://news.keplergrp.com/testing/le-rtb-en-france-par-sylvain-deffay)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/birth-real-time-bidding)

#### [The Birth of Real Time Bidding](https://news.keplergrp.com/testing/birth-real-time-bidding)

Martin Kelly, Co-founder & CEO of Infectious Media, delves into the beginnings of the data-driven advertising industry and how we arrived ...

[Read More](https://news.keplergrp.com/testing/birth-real-time-bidding)

By: [Marketing](https://news.keplergrp.com/testing/author/marketing), on Dec 13, 2017

<https://news.keplergrp.com/testing/author/marketing/page/1>

<https://news.keplergrp.com/testing/author/marketing/page/15>

[1](https://news.keplergrp.com/testing/author/marketing/page/1) [...](https://news.keplergrp.com/testing/author/marketing/page/11) 

[14](https://news.keplergrp.com/testing/author/marketing/page/14) [15](https://news.keplergrp.com/testing/author/marketing/page/15) [16](https://news.keplergrp.com/testing/author/marketing/page/16) [17](https://news.keplergrp.com/testing/author/marketing/page/17) [18](https://news.keplergrp.com/testing/author/marketing/page/18)

<https://news.keplergrp.com/testing/author/marketing/page/17>

<https://news.keplergrp.com/testing/author/marketing/page/18>

  

### Categories

- [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy)

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