---
title: | Martin Kelly
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

- [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency)
- [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy)
- [Our Technology](https://www.infectiousmedia.com/our-technology)
- [Resources](https://info.infectiousmedia.com/resources)
- [Blog](https://blog.infectiousmedia.com)
- [About Us](https://www.infectiousmedia.com/about-us)
- [Careers](https://www.infectiousmedia.com/careers)
- [Contact Us](https://www.infectiousmedia.com/contact)

- Topics:
- [Strategy](https://blog.infectiousmedia.com/tag/strategy)
- [Analytics](https://blog.infectiousmedia.com/tag/analytics)
- [Technology](https://blog.infectiousmedia.com/tag/technology)
- [News](https://blog.infectiousmedia.com/tag/news)

# Blog

Strategic insight from the leading programmatic thinkers

Get monthly programmatic insights into your inbox

[![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/martin-sorrell-1.jpg)](https://news.keplergrp.com/testing/why-sorrell-is-wrong-about-the-in-house-programmatic-trend)

#### [Why Sorrell is wrong about the in-house programmatic trend](https://news.keplergrp.com/testing/why-sorrell-is-wrong-about-the-in-house-programmatic-trend)

Why Sorrell is wrong about the in-house programmatic trend

[Read More](https://news.keplergrp.com/testing/why-sorrell-is-wrong-about-the-in-house-programmatic-trend)

By: [Martin Kelly](https://news.keplergrp.com/testing/author/martin-kelly), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/martin-kelly-programmatic-2015-headed)

#### [Martin Kelly on programmatic in 2015 and where it's headed](https://news.keplergrp.com/testing/martin-kelly-programmatic-2015-headed)

Martin Kelly on programmatic in 2015 and where it's headed

[Read More](https://news.keplergrp.com/testing/martin-kelly-programmatic-2015-headed)

By: [Martin Kelly](https://news.keplergrp.com/testing/author/martin-kelly), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/entrepreneurial-lessons-starting-credit-crunch)

#### [Entrepreneurial lessons from starting in a credit crunch](https://news.keplergrp.com/testing/entrepreneurial-lessons-starting-credit-crunch)

Entrepreneurial lessons from starting in a credit crunch

[Read More](https://news.keplergrp.com/testing/entrepreneurial-lessons-starting-credit-crunch)

By: [Martin Kelly](https://news.keplergrp.com/testing/author/martin-kelly), on Dec 13, 2017

<https://news.keplergrp.com/testing/author/martin-kelly/page/1>

[1](https://news.keplergrp.com/testing/author/martin-kelly/page/1)

<https://news.keplergrp.com/testing/author/martin-kelly/page/1>

  

### Categories

- [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy)

### Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.

Get monthly programmatic insights into your inbox

[![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com)

[Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/)  
[Cookie policy](http://www.infectiousmedia.com/cookie-policy/)  
[Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/)

Copyright 2021