---
title: | Rachael Morris
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

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# Blog

Strategic insight from the leading programmatic thinkers

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[![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/abacus-1.jpg)](https://news.keplergrp.com/testing/could-incrementality-be-key-to-freeing-up-digital-ad-budgets)

#### [Could 'incrementality' be key to freeing up digital ad budgets?](https://news.keplergrp.com/testing/could-incrementality-be-key-to-freeing-up-digital-ad-budgets)

Could 'incrementality' be key to freeing up digital ad budgets?

[Read More](https://news.keplergrp.com/testing/could-incrementality-be-key-to-freeing-up-digital-ad-budgets)

By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017

[![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/RM-Viewability-lead-image-1.png)](https://news.keplergrp.com/testing/chasing-100-viewability-makes-no-sense-advertisers)

#### [Why chasing after 100% viewability makes no sense for advertisers](https://news.keplergrp.com/testing/chasing-100-viewability-makes-no-sense-advertisers)

Why chasing after 100% viewability makes no sense for advertisers

[Read More](https://news.keplergrp.com/testing/chasing-100-viewability-makes-no-sense-advertisers)

By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017

[![](https://news.keplergrp.com/hubfs/Imported_Blog_Media/overview-1-1.png)](https://news.keplergrp.com/testing/measuring-cross-device-uplift-during-black-friday-2015)

#### [Measuring cross-device uplift during Black Friday 2015](https://news.keplergrp.com/testing/measuring-cross-device-uplift-during-black-friday-2015)

Measuring cross-device uplift during Black Friday 2015

[Read More](https://news.keplergrp.com/testing/measuring-cross-device-uplift-during-black-friday-2015)

By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017

[![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)](https://news.keplergrp.com/testing/using-programmatic-join-customer-journey-2)

#### [Using programmatic to join up the customer journey](https://news.keplergrp.com/testing/using-programmatic-join-customer-journey-2)

Using programmatic to join up the customer journey

[Read More](https://news.keplergrp.com/testing/using-programmatic-join-customer-journey-2)

By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017

<https://news.keplergrp.com/testing/is-creativity-limited-by-data>

#### [Is creativity limited by data?](https://news.keplergrp.com/testing/is-creativity-limited-by-data)

Is creativity limited by data?

[Read More](https://news.keplergrp.com/testing/is-creativity-limited-by-data)

By: [Rachael Morris](https://news.keplergrp.com/testing/author/rachael-morris), on Dec 13, 2017

<https://news.keplergrp.com/testing/author/rachael-morris/page/1>

[1](https://news.keplergrp.com/testing/author/rachael-morris/page/1)

<https://news.keplergrp.com/testing/author/rachael-morris/page/1>

  

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