Could 'incrementality' be key to freeing up digital ad budgets?

Could 'incrementality' be key to freeing up digital ad budgets?
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By: Rachael Morris, on Dec 13, 2017

Why chasing after 100% viewability makes no sense for advertisers

Why chasing after 100% viewability makes no sense for advertisers
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By: Rachael Morris, on Dec 13, 2017

Measuring cross-device uplift during Black Friday 2015

Measuring cross-device uplift during Black Friday 2015
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By: Rachael Morris, on Dec 13, 2017

Using programmatic to join up the customer journey

Using programmatic to join up the customer journey
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By: Rachael Morris, on Dec 13, 2017

Is creativity limited by data?

Is creativity limited by data?
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By: Rachael Morris, on Dec 13, 2017
 

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