---
title: Behavioural targeting has been critical to Waitrose's improved efficiency
description: Behavioural targeting has been critical to Waitrose's improved efficiency
image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png
---

[![IM-Kepler-logo](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo.png?width=1323&name=IM-Kepler-logo.png "IM-Kepler-logo")](https://www.infectiousmedia.com)

- [Digital Media Agency](https://www.infectiousmedia.com/digital-media-agency)
- [In-housing Consultancy](https://www.infectiousmedia.com/in-house-consultancy)
- [Our Technology](https://www.infectiousmedia.com/our-technology)
- [Resources](https://info.infectiousmedia.com/resources)
- [Blog](https://blog.infectiousmedia.com)
- [About Us](https://www.infectiousmedia.com/about-us)
- [Careers](https://www.infectiousmedia.com/careers)
- [Contact Us](https://www.infectiousmedia.com/contact)

- Topics:
- [Strategy](https://blog.infectiousmedia.com/tag/strategy)
- [Analytics](https://blog.infectiousmedia.com/tag/analytics)
- [Technology](https://blog.infectiousmedia.com/tag/technology)
- [News](https://blog.infectiousmedia.com/tag/news)

# Behavioural targeting has been critical to Waitrose's improved efficiency

By: [Marketing](https://news.keplergrp.com/testing/author/marketing) Dec 13, 2017

![marketingweek_logo](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)Waitrose works with Infectious Media to devise digital strategy and improve online performance.

Real the full article on [marketingweek](http://www.marketingweek.co.uk/analysis/marketing-tactics/behavioural-targeting-be-more-efficient/4009683.article)

SHARE:

[![Share on Facebook](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-fb.svg)](http://www.facebook.com/share.php?u=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Fbehavioural-targeting-efficient%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-linkedin.svg)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Fbehavioural-targeting-efficient%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-twitter.svg)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Fbehavioural-targeting-efficient%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Fbehavioural-targeting-efficient%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Behavioural%20targeting%20has%20been%20critical%20to%20Waitrose%27s%20improved%20efficiency) [![Share on Email](https://cdn2.hubspot.net/hubfs/522195/SphereOne/SVGLogoNew/icon-mail.svg)](mailto:?subject=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Fbehavioural-targeting-efficient%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fnews.keplergrp.com%2Ftesting%2Fbehavioural-targeting-efficient%3Futm_medium%3Dsocial%26utm_source%3Demail)

[Back to blog home](http://blog.infectiousmedia.com)

![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png)

### Categories

- [Strategy (1)](https://news.keplergrp.com/testing/tag/strategy)

### Get exclusive programmatic insight

Learn how to get more out of programmatic advertising with our monthly newsletter, filled with the most popular content from our blog.

By: [Marketing](https://news.keplergrp.com/testing/author/marketing)

Dec 13, 2017

Get monthly programmatic insights into your inbox

[![IM-Kepler-logo-white](https://news.keplergrp.com/hs-fs/hubfs/IM-Kepler-logo-white.png?width=180&name=IM-Kepler-logo-white.png "IM-Kepler-logo-white")](http://www.infectiousmedia.com)

[Consumer Privacy policy](https://www.infectiousmedia.com/end-user-privacy-notice/)  
[Cookie policy](http://www.infectiousmedia.com/cookie-policy/)  
[Anti-modern slavery statement](https://www.infectiousmedia.com/anti-modern-slavery-statement/)

Copyright 2021